4th Annual Whiskies Of The World Expo In San Francisco

2003 Whiskies Of The World Expo Announces Its First SAN FRANCISCO SPIRITS TRADE EXPO Friday, March 21, 2003 11:30 a.m. until 3:30 p.m.

For the first time, The Whiskies of the World Expo is offering the opportunity for spirits producers and wholesalers to display and offer tastings of their brands exclusively to the media and potential buyers: wholesalers and retailers from both on and off premise businesses in an affordable, well organized, conveniently timed setting. The enormous growth and exemplary organization of the WoW consumer Expos over the last 3 years sets the stage for an additional exciting platform for display of specialized distilled spirits brands along with a great media event!

The day prior to the giant Whiskies of the World consumer Expo, you will have the chance to network with a wide trade and press audience in the elegant 25th Floor Conference Center of the Nikko Hotel in San Francisco. The San Francisco Spirits Trade Expo will be nationally & internationally publicized and is a perfect venue for both new and established brands to garner attention in front of industry professionals and the media without the distraction of consumer crowds

A few of the day's highlights:
Seminars and Panel Groups: Some of the great names in the distilled spirits world will provide workshops designed for the trade; to educate on brand awareness; marketing approaches for ultra premium categories; food and spirits pairing and presentation; nosing/tasting competency; creating great cocktails with fine spirits and many other hot topics.
Trade Expo booths will be customized and enhanced with the most creative marketing materials and displays from each company.
Light lunch buffet served from noon until 3:00 p.m.
Tasting and personal interaction with distillers, industry experts and brand ambassadors all day!
When:
Whiskies of the World Expo: Saturday Night, March 22, 2003 5:00 pm-9:30 pm (Speakers Seminars: 3 pm- 9:30pm)
San Francisco Spirits Trade Expo: Friday, March 21, 2003 11:30 am-3:30 pm
Call the CelticMalts office NOW to receive your press passes to both events! SPACE IS LIMITED