Amazing Grass Announces Kidz Superfood Drink Mix

Organic Chocolate Flavor Takes the 'Yuk' out of Consuming Healthy Veggies

(San Francisco, CA - August 24, 2007) - Good nutrition is vital to good health and is absolutely essential for the healthy growth and development of children. Yet, due to busy lifestyles and poor dietary habits, many kids in the U.S. fail to consume the USDA's recommended 5-to-9 daily servings of fruits and vegetables. Just about every parent has experienced frustration trying to convince picky children to eat healthy vegetables. Amazing Grass has created a solution for children age 2 and up. Kidz SuperFood is a nutritional powerhouse that combines 33 fruits and veggies with organic chocolate to create a delicious drink powder.

Kidz SuperFood is the first delicious superfood chocolate drink powder developed specifically for kids - but parents enjoy it too. One serving blended with 6 oz. of milk provides the antioxidant equivalent of 3 servings of fruits and vegetables and contains over 1,670 mg of whole food fruit and vegetable concentrates. Kidz SuperFood contains more than 70% organic ingredients and is an excellent source of Beta Carotene, Thiamin (B-1) and Vitamin K and is a good source of Vitamin C, Iron, Riboflavin (B-2) and Folic Acid. This innovative superfood drink offers essential 'whole food' fruit and vegetable nutrition that you just can't get from a multi-vitamin.

What is not in it is important, too. Kidz SuperFood is vegan and all-natural, which means no artificial colors, flavors and fillers. It is also decaffeinated and is gluten-free, dairy free and GMO-free. Amazing Grass uses only premium fruits and vegetables that are grown in the U.S. Kidz SuperFood contains only one gram of sugar per serving. The powder mixes easily with water or any variety of milk and is offered in a scoopable 200g canister for a SRP of $24.99, and in a 15-count box of convenient single-serve packets for $21.99. It is widely available at retailers around the country including Whole Foods markets and Wild Oats, and can also be purchased at www.AmazingGrass.com.
A Rainbow of Healthy Ingredients
The incredible list of all-natural ingredients is worth highlighting:
Amazing Grass Fruit & Veggie Blend ("GREENS" - Organic Wheat Grass, Organic Barley Grass, Organic Alfalfa, Asparagus, Lima Beans, Green Peas, Kale, Kiwi, Organic Spinach, Organic Broccoli, Brussels Sprouts, Green Beans, and Zucchini; "ORANGES & YELLOWS" - Apricots, Organic Carrots, Mangos, Pineapple, Sweet Potatoes, Tangerines, Yellow Squash; "REDS" - Pomegranates, Raspberries, Guavas, Cranberries, Red Cabbage, Cherries, Tomatoes; and "BLUES & PURPLES" - Beets, Plums, Purple Grapes, Blueberries); Organic Oat Fiber, Organic Soy Milk Powder (Organic Soy Beans, Organic Cane Juice), Organic Cocoa, FOS (from chicory root), Dutch Cocoa, Natural Vanilla, Apple Pectin Fiber, Carrageenan, Sea Salt, and Silicon Dioxide (anti-caking).

Phytonutrients in Kidz Superfood are Helping the 'Phyt' for Good Health
Nutrition experts have known for a long time that fruits and vegetables contain healthy vitamins and minerals, but only recently have they discovered that they also contain powerful substances known as phytonutrients. Plants naturally produce these compounds for multiple reasons: to protect itself against bacteria, viruses and fungi; to sustain life functions such as photosynthesis; and to act as antioxidants to protect from the damaging effects of oxygen and sunlight.

While the role of phytonutrients is for the plant's benefit, research shows that humans benefit from them as well. In people, it is believed that phytonutrients act as antioxidants, cancer inhibitors, immune system boosters, and reduce genetic damage due to pollution and environmental toxins. Researchers are still discovering the ways in which they may protect against certain diseases, boost immun