Aveniu Brands And Clos Lachance Wines Form Partnership
Aveniu Brands, a fine wine and spirits import company, fully owned by Spain's Grupo Codorniu, is pleased to announce it has entered into a sales and marketing distribution agreement with Clos LaChance Wines of San Martin, California.
"Clos LaChance offers Aveniu Brands an opportunity to expand our California and domestic wine presence. We are excited to learn more about Central Coast wines from one of its pioneers," said Andrew Mansinne, President of Aven?u Brands. "Moreover, we are committed to working with family-owned wineries that have invested in both their land and legacy."
"We are thrilled to align ourselves with Aveniu Brands and Grupo Codorniu," added Bill Murphy co-founder and CEO of Clos LaChance "Grupo Codorniu and Clos LaChance share common values and interests when it comes to making great wine and celebrating the family spirit. We look forward to increasing our brand awareness and showcasing great wines from our estate vineyard throughout North America."
Clos LaChance is just one of several similar sized wineries to align itself with a larger national sales and marketing company over the last six months. "With continued distributor and supplier consolidation, it is increasingly challenging to get the attention of the wholesaler as an independent producer," said Cheryl Murphy Durzy, Vice President of Sales and Marketing for Clos LaChance Wines. "By joining the Aveniu portfolio, Clos LaChance is now represented by a large network of passionate and experienced sales representatives nationwide."
Clos LaChance was founded in 1992 by Bill and Brenda Murphy. Over the last 20 years the winery has grown into a strong Central Coast brand and winery destination. Located only 30 minutes from the Silicon Valley, the winery continues to be run by Bill and Brenda. The second generation-their two daughters Kristin and Cheryl Murphy Durzy-have joined their parents in the pursuit to provide the best wines and winery experience in the Central Coast.
Being a good steward of land and resources are key components in Clos LaChance's winemaking practice. "As a family-owned and operated winery, we are especially vested in the sustainability of the winery and vineyard with the hopes of creating a legacy for our children and grandchildren," said Mr. Murphy. "We are very proud to be Certified Sustainable by the California Sustainable Winegrowing Alliance."
About Aveniu Brands
Aveniu Brands is a fine wine and spirits importer and distributor, managing such wine brands as Artesa, Septima, Anna de Codorniu Cava, Vina Zaco, Voga and Two Oceans, as well as fine spirits such as Amarula Cream Liqueur, Ocean Vodka, Zodiac Vodka and Don Roberto tequila. Their parent company, Grupo Codorniu, has been in the wine industry since 1551. (www.aveniubrands.com)
About Clos LaChance Wines
Clos LaChance is a family-owned and operated winery located in California's Central Coast. Founded in 1992, the winery grew out of the backyard vineyard of Bill and Brenda (LaChance) Murphy. Today, they use contemporary winemaking and sustainable viticulture to style Cabernet Sauvignon and other wines from their estate vineyard. Visitors experience a remarkable wine country atmosphere with Old World architecture, panoramic views and educational programs - all designed to invigorate a passion for exceptional wine. (www.clos.com)
Helen Gregory
Gregory White PR
Helen@gregorywhitepr.com
(718) 403-9473