Black Coffee Friday

EIGHT O'CLOCK� COFFEE TURNS BLACK FRIDAY
INTO BLACK COFFEE FRIDAYTM

Nation's #1 Whole Bean Coffee Serves Up Fresh Coffee
to Black Friday Shoppers Waiting for Malls

(November 13, 2007) The traditional early-morning start of the holiday shopping season, "Black Friday," draws record crowds of shoppers. This year, Eight O'Clock� Coffee will help jump start the day with free cups of steaming hot coffee. The premium coffee brand will set up parking lot stations at nine U.S. malls starting before dawn, well before the malls open, on Friday, November 23. Dubbed "Black COFFEE Friday," the undertaking is the first of its kind in the brand's rich 148-year history.

"Black Friday is about tradition and finding good values. So is Eight O'Clock Coffee," explains Alisa Jacoby, Senior Brand Manager at The Eight O'Clock Coffee Company. "Besides, it's just plain wrong to be up so early without a cup of hot, delicious Eight O'Clock Coffee."

Early-morning shoppers will be able to find the Black COFFEE Friday teams armed with jetpacks of hot Eight O'Clock Coffee and valuable coffee coupons in: Atlanta (Cumberland Mall); Boston (Swansea Mall); Chicago (Spring Hill Mall); Cincinnati (Kenwood Towne Center); Denver (Southwest Plaza); Milwaukee (Mayfair Mall); Minneapolis (Crossroads Center); Tampa/St. Pete (Lakeland Square); and Wayne, NJ (Willowbrook Mall).

Best known for its #1-selling whole bean coffee, Eight O'Clock Coffee offers a full line of premium coffee varieties in ground and whole bean forms. Eight O'Clock Coffee is available at most retailers throughout the country. For more information about Eight O'Clock Coffee, visit www.eightoclock.com.
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Press: For more information, photos or to arrange an interview, please contact Audrey Scolny at S3 Public Relations: 973.257.5533 or ascolny@s3s3s3.com.