Blue Angel Continues National Expansion By Bringing Afforable Luxury To The Empire State
San Francisco, CA June 16, 2010 - Master distiller and "Father of Modern-day Vodka" Maurice Kanbar is bringing his ultra-premium Blue Angel Vodka to the Empire State as part of the brand's national expansion. After successful market tests and launches in Texas and New York and its launch in Florida, Blue Angel is unleashing a full-market push in the Empire State. Blue Angel makes its official debut at The Bar and Wine Show, taking place at the Jacob Javits Convention Center in Manhattan June 20-21, 2010. Show organizers boast that New York City offers the world's largest concentration of bars, club and restaurants, and more accounts within a two-hour driving radius than anywhere else.
For the creation of Blue Angel, Kanbar took vodka distillation to a new level by using select American grain, pure water and a proprietary evolution of his world-renowned distillation process that made his first spirits venture a household name. The result? "Once you experience the soft taste and terrific finish of Blue Angel," Kanbar says, "you'll swear it's been aged for five years."
A prolific inventor, entrepreneur and thinker, Kanbar has more than thirty patents and numerous products to his credit; an ardent and generous philanthropist, the film school at New York University bears his name. In a June cover story in Inventors Digest, author Mike Drummond says, "Kanbar seems to have a Midas touch. He's enjoyed success with many, if not most, of the various products he's invented."
Although relatively new to the market, Blue Angel has already made a splash, offering discerning consumers an unmatched, ultra-premium vodka comparable to high-priced European imports. But unlike other super-premiums, which can cost $40 or more per 750ml bottle, Blue Angel's pricing pits it competitively against the ultra-premium vodkas on the market. In persistently challenging economic times, Blue Angel introduces New York to a delightful-affordable-luxury.
Blue Angel is already becoming established in Manhattan at premium accounts like The Palm, Le Cirque and David Burke Restaurants, to name a few, and is carried at fine retailers throughout the New York Metropolitan area and Long Island. Vodka connoisseurs and purists should call for the BAM-the Blue Angel Martini-to enjoy one of the most stringent tests of the vodka's taste, mouth feel and finish.
"We're delighted to roll out Blue Angel in New York with the Bar and Wine Show," says Blue Angel COO James Eason. "Blue Angel is the right vodka at exactly the right time: luxury accessible to more discerning consumers. We're looking forward to showcasing the best in American-made vodka and our signature Blue Angel Martini--the "BAM"-to the show guests." Blue Angel has also formulated its own blue cura�ao for making the BLUE BAM-a blue-hued variant of the BAM-that it will showcase at the show.
Blue Angel Spirits, LLC is an independent producer and marketer of "best-in-class" distilled spirit products, headquartered in San Francisco, CA. Blue Angel Spirits brands include Blue Angel Ultra Premium Vodka, Blue Angel Curacao and Vermeer Dutch Chocolate Cream liqueurs. Blue Angel's company founder, Maurice Kanbar, is a prolific inventor, author, film producer and business entrepreneur with tremendous success in building world-class distilled spirits brands.
For additional information please visit www.blueangelvodka.com. Please drink responsibly.