Cacique And Chef Aar�n S�nchez Encourage Foodies To Go Aut�ntico And Use Only Authentic Ingredients In Mexican Dishes

Combining contemporary Mexican flavor with traditional, authentic ingredients, Cacique� the authentic Hispanic cheese, cream and chorizo of choice for nearly four decades, has partnered with Food Network Celebrity Chef Aar�n S�nchez to promote Cacique's line of Hispanic products.

Chef S�nchez, best known as a Celebrity Chef on the Food Network and current co-star of Chef vs. the City and owner of the award-winning restaurants Paladar and Tacombi in New York, will be featured in a national advertising campaign on the Food Network and in a series of print ads in Food Network Magazine and Cooking Light. The ads will feature Chef S�nchez's original recipes in signature dishes and encourage readers to Go Autentico in traditional and Latin fusion dishes by using Cacique's line of authentic Hispanic cheeses, cremas and chorizos. Chef S�nchez's recipes featuring Cacique's products will also be available on the Cacique Web site at http://www.CaciqueUSA.com.

"Growing up my Mom would always use authentic ingredients in her kitchen. Fresh Mexican cheeses like queso fresco were a staple for us. Only authentic Hispanic cheeses and creams such as Queso Fresco and Crema Mexicana balance the flavors of zesty, robust and spicy Latin dishes. There is no substitute for authentic ingredients," says Food Network Celebrity Chef Aar�n S�nchez. "I am ecstatic to partner with Cacique to educate consumers about the fresh, milky flavor of Cacique's Queso Fresco, buttery sweet Crema Mexicana and Cacique's other delicious and authentic products."

In addition, Chef S�nchez will serve as the face of the Go Aut�ntico Cook-Off Challenge that will kick off to the public on September 16 in conjunction with the Mexican Independence Day Bicentennial and will run through January 31, 2010. Additional campaign elements include personal appearances, cooking demonstrations and product sampling to promote the traditional taste of Cacique's line of authentic products and the simplicity of cooking authentic Mexican meals in your own kitchen.

"We are proud to partner with Chef S�nchez and welcome him into the Cacique family," says Gil de C�rdenas, Vice President and Chief Operating Officer at Cacique. "A�ron knows authentic Mexican foods and products and shares our joint passion, commitment and knowledge and together we can provide consumers with authentic products and flavorful and inspired gourmet Mexican recipes that they can create in their own kitchen."

Cacique products are available at leading national retailers such as Kroger, Safeway and WalMart and Hispanic specialty retailers such as, Fiesta, Food 4 Less, Northgate, Mi Pueblo, Pete's Fine Foods, Sedanos, Superior Warehouse and Vallarta.