Champagne Ayala, The Purest Champagne, Ramps Up U.s. Marketing

New Advertising, Website and Sponsorships Support Expanded U. S.
Distribution and Sales of Innovative Champagne Products


Cognac One, LLC (www.cognac-one.com), importers of Champagne Ayala, named one of Champagne's "Brightest Stars" in the December 2008 Wine Enthusiast, announced its continued expansion in the U. S. Market with a multi-platform marketing campaign. Designed to build consumer awareness and drive sales of this unique line of innovative champagne products, current U.S. marketing efforts include the Champagne House's first American advertising campaign, elegant brand website, expanded distribution and sponsorships of some of the holiday season's best non-profit and social events.



"Ayala, The Purest Champagne's" (www.thepurestchampagne.com) advertising campaign will kick off in November with a 48-foot billboard on East 36th Street in Manhattan, alongside the approach to the Midtown Tunnel. At a time when everyone is looking for amazing quality at a reasonable price point, New Yorkers will see a helpful reminder of the best champagne available to ring in the New Year. The print component to the campaign launched in the November, 2008 issue of Avenue Magazine. The clearly designed, elegant website reflects the brand's prestigious image and will contain all of the information consumers and distributors might need about Ayala, including news and where the champagne can be purchased.

Champagne Ayala is referred to as "The Purest Champagne" because it is the market leader in haute couture, zero dosage (no added sugar) champagne. Ultra dry and the purest expression of champagne available, Ayala is considered an "Ivy League" champagne house and is the only one to offer a broad range of zero- and low-dosage champagne, including Brut Zero-Dosage, Cuv�e Ros� Nature, and Cuv�e Perle Nature, the world's only prestige cuv�e without any added sugar.

Ayala's U.S. marketing initiatives include new channels of distribution and partnerships with high-profile organizations that match the brand's quality profile. Ayala has also been chosen as the exclusive champagne of Air France's Business Class in June and July 2009 and June and July 2010. Similarly, British Airways will pour Ayala in its Business Class in June and July 2009. Ayala has also forged a relationship with Christie's, the world's leading art auction house. Starting in November, 2008, Ayala will be served at many of Christie's top client dinners and in private client "boxes" at Christie's upcoming auctions this holiday season.

Ayala's brand recognition is on the rise since its recent introduction to the United States. In addition to the inclusion of Ayala on an ever growing number of restaurant wine lists and in the nation's top wine shops, Ayala has been served to a discerning group of celebrity and VIP guests at this season's social events. Cognac One LLC is supporting such top social and philanthropic organizations as The Albert Einstein College of Medicine and God's Love We Deliver, where Ayala was served at the charity's major fundraising gala in New York City on October 20, 2008 to socialites including Blaine Trump and luminaries from the New York political, fashion and business worlds such as New York City Mayor Michael Bloomberg, fashion designers Calvin Klein, Donna Karan, Vera Wang and Tory Burch, as well as Martha Stewart and others.

Ayala is distributed currently in New York, Connecticut, Massachusetts, Pennsylvania, Virginia, Ohio, Georgia and Florida. The nationwide rollout is ongoing. Ayala can also be purchased throughout the United States through www.bottlenotes.com.


ABOUT AYALA:
Champagne AYALA comes from �y, France an