Chocolate Bar Expands To India & Pakistan

Alison Nelson's Chocolate Bar, New York City's candy store for grown-ups announced today that the company has reached a partnership deal with Dubai-based HFK General Trading to expand the brand to the Countries of India and Pakistan. The ten year deal could bring as many as 10 Alison Nelson Chocolate Bar's to the regions and expected to begin rolling out over 2008.

The move is part of an aggressive expansion plan to bring Alison Nelson's Chocolate Bar's into new settings and markets. Last year, Chocolate Bar announced a similar deal with Dubai-based Gourmet Company to expand the brand to the Kingdom of Bahrain, Cyprus, Egypt Jordan, Kuwait, Lebanon, Saudi Arabia, Oman, Qatar and the United Arab Emirates. Chocolate Bar's first Middle East location will be unveiled this Summer in Dubai's Old Town Burj Dubai.

Since it's inception in 2002, Chocolate Bar has received numerous awards including Timeout New York's "Best Chocolate Store", Wallpaper Magazines' "Favorite Stores Around the World", the Inc. 5000 Award for one of the "Fastest Growing Private Company's in America" and the Crain's Business "40 under 40" for founder Alison Nelson. "The exciting thing about launching in these vibrant new markets is the opportunity to introduce our chocolate products to new consumers while at the same time creating original items influenced by that cultures customers. The store itself, the gift items and our ongoing desire to experiment with how chocolate fits into people's lives is what keeps Chocolate Bar moving forward. To me, Chocolate Bar has never been just a store. It's your neighborhood place and it keeps evolving with quality and taste as our basic guiding principles." states Chocolate Bar, Founding Owner, Alison Nelson. In 2007, the company opened its third location inside of New York's legendary specialty store Henri Bendel. Chocolate Bar at Henri Bendel serves its own line of chocolate confections, baked goods, savory sandwiches, soups and salads, imported wine, beer and champagne. In 2006, the company unveiled. Chocolate Bar LBI located a block from the Atlantic Ocean in Long Beach Island, NJ. The original Chocolate Bar is located at 48 Eighth Avenue in Manhattan's West Village. For more information please visit www.chocolatebarnyc.com.