Chocolate Bar: Long Beach Island!

Sure, the Hamptons has health shakes and traffic, but Jersey's got Bon Jovi and bon bons!

Pack your bikini's, surf's up! This Memorial Day weekend starting Friday, 25 May 2007, Chocolate Bar LBI makes waves as it celebrates its Grand Reopening in a new, larger-than-life location - the entire first floor of 220 Centre Street in Beach Haven, New Jersey; site of the old Faria's Surf Shop. Beachcombers looking to escape the heat can now indulge in Chocolate Bar's palatial new 2,500-square foot cafe which includes on-site baking, a soda fountain, fresh popcorn, a full selection of gelato and lounge seating. Follow the current to Chocolate Bar LBI and curb your cravings with the boutiques award-winning truffles and confections. Refresh with a classic drink menu of iced milk shakes, coffee & teas, fresh baked goods including muffins, croissants, spicy brownies, cookies and scones. Dig into truffles, signature bars, graffiti, retro and artist bars, toffee and more. With expanded operating hours from Noon-12AM, Monday-Sunday, there will always be a time to treat yourself. Avoid a chocolate wipeout and head to the Atlantic Ocean where you can always find Betties hanging 10. Directions: Exit 63 from the Garden State Parkway. Take 72 East to the end and make right on Long Beach Boulevard. Follow for 7 miles. Make left on Centre Street (Kapler's Pharmacy on corner). Chocolate Bar is located on the right at 220 Centre Street in the old Faria's Surf Shop location. For more information visit www.chocolatebarnyc.com

Winner of 2 Citysearch 2005 Awards including "Best West Village Shopping" and "Best Gourmet Store", the 2004 TimeOut New York Eat Out Award for "Best Chocolate Store" and declared the "Sweetest of the Sweet" by the NY Daily News as the winner in a blind taste test where ten holiday samplers were critiqued for presentation and taste by four top pastry chefs who rated the competition, Chocolate Bar is known for creating delectable treats with grown-up flair.

Chocolate Bar at Henri Bendel
This May 2007, towering above the bustling streets of New York's fashion Mecca, uptown swank gets a retro resurgence as Alison Nelson unveils Chocolate Bar at Henri Bendel. Situated on the 3rd floor atrium of Henri Bendel located at 712 Fifth Avenue between 55th and 56th Street this sleek new dining destination incorporates the best of fashion, art, style and food into a rich atmosphere that is fresh and inviting, playful and serene, eclectic and chic. Crafted with a nod to the ever-changing caprices of fashion and the inventiveness of the woman who dons the latest trends but mixes them up with flair, Chocolate Bar at Henri Bendel adds mischief to manners with its modern take on high-society savoir faire. If it's time to introduce a new location to your cultural repertoire, look no further than the artfully curated interior and equally enticing menu at Chocolate Bar at Henri Bendel.

Contact: 

For more information or to schedule an interview with Chocolate bar owner, Alison Nelson, please contact Workhouse Publicity, Publicist Lauren Gould directly 212.645.8006 or lauren@workhousepr.com