Coca-cola Beats Pepsi In Consumer Sentiment On Super Bowl Sunday

The Restaurant Social Media Index Tracks Most Loved Restaurant and Food Brands
on Super Bowl Sunday

Fort Lauderdale, Fla. -- February 7, 2013 - Oreo scored a touchdown on social consumer sentiment in the Restaurant Social Media Index (RSMI) on Super Bowl Sunday, with a 902.3 sentiment score out of a total perfect score of 1,000. Rounding out the Top 3 of the measured food & restaurant brands were M+M's (892.4 points) and Coca-Cola (759.2 points).
The runners-up are, respectively: Taco Bell (722.9); Doritos (710.7); MiO Water Enhancer (699.7); Subway (640.9); Pepsi (638.8); Budweiser (559.8); and SodaStream (450.9).
RSMI sentiment data is based solely on socially active restaurant influencers, also known as prosumers, who have had at least two interactions with a brand on social throughout the past 30 days.
"This score is especially important since it's targeted at restaurant consumers from the RSMI, which is highly relevant and targeted," said Paul Barron, Founder of DigitalCoCo, the digital branding agency that developed and created the Index.
The ranking evaluated more than 1.9 million comments and social discussions as related to the Super Bowl ads by restaurant consumers. The overall reach of these comments and social conversations had an overall social reach of more than 1.1 billion within just 24 hours of the Super Bowl.

About the Restaurant Social Media Index
The Restaurant Social Media Index (RSMI), founded in 2010 by digital branding agency DigitalCoCo, is the most comprehensive Index of its kind, tracking and analyzing consumer social data for the Restaurant & Hospitality industry. It measures brand actions, interaction in brand content quality, consumer engagement, consumer influence, and overall reach of a brand. The RSMI currently tracks more than 41 million U.S. consumers and more than 4,500 brands in over 180,000 locations, and continues to grow.About DigitalCoCo
DigitalCoCo is a social media analytics and digital agency that merges content, audience and creative strategy to build powerful digital brands. Founded in 2010 and led by restaurant industry guru and social media maven Paul Barron, DigitalCoCo targets restaurant insiders and consumers through various platforms, including Web TV shows and documentaries, conference events, and other social and mobile applications. The agency is also well-known for its comprehensive Restaurant Social Media Index (RSMI).