Crain's 40 Under 40 Selects Chocolate Bar Founder Alison Nelson

Crain's New York Business released its annual 40 Under 40 -- an illustrious list of New York's best and brightest businesspeople who are each under the age of 40. Chosen amongst the executives was Chocolate Bar founder Alison Nelson (32) who is credited with having a "Sweet Sense for Business" and for turning a $70,000 investment into a multi-millon dollar business and distinctively stylish brand.

Since its inception in 2002, Chocolate Bar has received numerous awards including "Best Chocolate Store" from Timeout New York, 2 Citysearch "Best of Shopping" Awards, the Gourmand World Cookbook Award and more. In the heart of New York's West Village sits a small storefront that has started a mini-revolution among chocolate lovers. Chocolate Bar, a cozy but cosmopolitan sweet ship has broken chocolate out of its stuffy Valentine mold and inspired the notion that this cherished treat can be fun, unfussy and possess more than a dash of decadence. Fully devoted to reviving the nostalgia-influenced confections that once graced the tables of the World's Fair, Automats, Boardwalks and dime-store candy shops, carnivals and diners of yesteryear, Chocolate Bar continues to churn out retro-reconfigured favorites using only the freshest ingredients and highest quality. This year, the future is now and chocolate is the life of the party. All aspects of youth culture, from punk rock to mod fashion, luxury and graphic design are prevalent in this season's provocative collection. Not a substance to be treated with reserve, it's a slightly sweet-bitter-caffeinated, completely legal party enhancer. It's serious brew. At Chocolate Bar the world of cosmopolitan cocoa is filled with swinging sugar soiree's and perfect chocolate martini's. For more information visit www.chocolatebarnyc.com