Crispy Green Joins Martin's Food Markets In Making A Change In Impulse Checkout Buys

Parents know the scene well: Unloading the groceries onto the checkout belt, they watch as their kids' little fingers reach over and grab an enticing candy bar from the impulse checkout stand. But Martin's Food Markets is working to change that. The company made headlines last week when it announced its new "Healthy Ideas" checkout lanes program in eight of its Richmond, VA, locations. The change replaced the nation's number one impulse buy - the beloved candy bar - with more nutritious and healthful portable snack options like Crispy Green freeze-dried fruit snacks.

"We are thrilled to be part of this pioneer program. Now you can grab a healthy snack for yourself or your family when you head out of the store rather than one filled with sugar and empty calories,'' said Angela Liu, President and Founder of Crispy Green. "This speaks exactly to the mission of Crispy Green - to offer a delicious, healthy, conveniently packaged snack option that both adults and kids love.''

Light, sweet and crunchy, Crispy Green's Crispy Fruit and FruitziO all-natural freeze-dried fruit snacks are packed with 100 percent real fruit taste; are free from preservatives (including sulfides), fat, cholesterol and sodium; and are vegan-friendly, peanut-free and tree-nut-free, gluten-free and kosher certified, making them a delicious, healthy snack choice that is full of natural fruit flavor. Who could resist the thought of a child grabbing something that's actually good for them?

Crispy Fruit offers the wholesomeness and natural goodness of fresh fruit in small, portable, snack-sized portions or the handy "Grab & Go" six-pack - six single-serving bags in one convenient multi-bag (MSRP: $7.99). Available in six delicious flavors, Crispy Fruit comes in single-serving bags (MSRP: $1.49 each) that provide approximately one serving of fruit and 55 calories or less per bag.

Made with the finest freeze-dried fruit slices with just a hint of pure cane sugar, FruitziO combines the wholesomeness of fresh fruit with a sweet taste. Packaged in travel-friendly, moisture-free, 25 gram (.88 ounce) re-sealable pouches (MSRP:$3.49), each package contains less than 100 calories and comes in five great-tasting varieties: Apples & Strawberries, Apricots, Kiwi, Peaches and Strawberries. Crispy Fruit and FruitziO are the perfect go-anywhere, healthy snack, providing the mess-free convenience of a bag of chips with the nutritious value and the delicious taste of real fruit.

Crispy Green's Crispy Fruit and FruitziO products are available online and in stores such as
Martin's Food Markets, The Fresh Market, Harris Teeter, Giant Eagle Market District, Earth Fare and selected Whole Foods markets. To find a retailer in your area that carries Crispy Fruit and FruitziO products, go to www.crispygreen.com/where-to-buy.html.

For more information, please visit www.crispygreen.com. For news updates, information and special offers, follow Crispy Green and FruitziO on Twitter @CrispyGreen and @FruitziO and become a fan on Facebook at www.facebook.com/crispygreen.

About Crispy Green

Crispy Green Inc. (www.crispygreen.com) is the maker of Crispy Green Crispy Fruit
all-natural freeze-dried fruit snacks--"real fruit, real taste, nothing else!" and the new line of FruitziO freeze-dried fruit snacks with a hint of pure cane sugar. The Crispy Green Crispy Fruit and FruitziO lines of snacks are made of only the finest fruits available. A sophisticated freeze-drying process removes the water from fresh, sweet fruit, leaving behind the fruit's true essence in a light and crispy texture that's perfect for snacking. Crispy Fruit and FruitziO are a delicious, convenient way to add more fruit to your daily diet. The company