Dessert Expo And Coffee Fest Shows

FOR IMMEDIATE RELEASE

Dessert Expo and Coffee Fest Shows in Las Vegas Offer A Unique Showcase

For More Information, Please Contact:
Yvonne Bendinger-Rothschild (646) 792-0500 x104


Two of the food industry's most notable segments have joined forces to introduce an unprecedented showcase at the Sands Convention Center in Las Vegas, June 12-14, 2004. Hundreds of exhibitors and thousands of industry visitors will converge at the magnificent Sands Convention Center in Las Vegas for two great trade events: The Great American Dessert Expo and Coffeefest.

The combined events will draw a cross section of the food industry and showcase everything related to the unique and growing dessert industry, from basic ingredients and equipment to the most exquisite chocolate desserts as well as the latest in coffees and related projects.

Coffee Fest, now in its 13th year, is produced by LifeStyle Events, Inc of Seattle, WA. CoffeeFest is the largest event showcasing specialty coffee, gourmet teas, and other related industries. Each CoffeeFest features educational programming, keynote speakers, networking opportunities and other special events. In addition to Las Vegas, Coffee Fest also takes place in Seattle and Atlantic City. New York native Alan Silverman, a former restaurateur, whose company has produced and managed many important special events, heads LifeStyle Events, Inc.

The Dessert Expo was launched in June 2003 by New York-based IMC Events and Exhibitions, which has an impressive track record in tradeshow marketing and management. It has single-handedly developed Kosherfest, an annual trade show for the kosher food industry, and one of the fastest growing food trade shows in America. In addition, IMC has been involved in such shows as the International Restaurant and Food Service Show, the NASFT Fancy Food Shows, Luggage & Leather Goods, Shoes, and Gold Commodities. IMC is headed by Menachem Lubinsky, who is a respected marketing expert with broad experience in marketing of a variety of goods, services, and institutions.

Some of the exhibitors who are participating in the Dessert Expo include Atkins Elegant Desserts, Bakers Exchange, Bakery.com, Big Train, Blue Bunny Ice Cream, Cannoli Factory, Carmi Flavor & Fragrance Co., Chocovision, Cold Molds, Ghirardelli Chocolate Company, Guittard Chocolate, Hafner USA, Hannah Banana Bread, Innovative Candy Concepts, Las Vegas Food Service Magazine, Mandelin, Nasco, Sephra Chocolate Fountains, Sweet Street Desserts, Tortuga Rum Cake Co. and Wells' Dairy Inc. / Blue Bunny Ice Cream

Organizers of the Desserts and Coffee shows are expecting 300 booths featuring the latest in coffee and desserts. "The synergy of coffee and desserts with its many similar interests will best be demonstrated by this co-location," said Mr. Silverman. "We are particularly delighted to be working with an organization that has such an extraordinary reputation for producing quality food events."

"It is only natural that pastries, ice cream, chocolate and dessert wines should be in the same venue with the best in coffee and teas," said Mr. Lubinsky. "Co-locating with Coffee Fest presents the trade with an unprecedented opportunity to focus attention on one of the fastest growing segments of the food industry."

Exhibit and visitor information is available on www.dessertexpo.com for the desserts industry and www.coffeefest.com for the coffee and tea industry.