Drink Your Heart Out With Krait Prestige This Valentine's Day

This Valentine's Day, play Cupid and allow your loved ones to fall in love with Krait Prestige - the world's first champagne lager*. Think out of the box (of chocolates) and don't go down the usual path (of flowers) - Krait Prestige is the perfect Valentine's Day gift for both men and women. Also, since Valentine's Day is all about sharing the love, Cobra Beer is encouraging lovers to try a sinfully delicious experience - enjoy Krait Prestige with that special meal on Valentine's Day.

What sets Krait Prestige apart from other beers in the market is its double-fermentation process. An 8% ABV, bottle-conditioned champagne lager, Krait Prestige is double-fermented in Belgium's world famous Rodenbach brewery, bringing out all the subtleties and character of its fine ingredients. To Cobra's knowledge, Krait Prestige is both the only lager and pilsner-type beer to be refermented in the bottle, and follows a process normally reserved for Trappist ales. Krait Prestige is brewed using the finest natural ingredients, a unique blend of barley malt and yeast with imported maize, hops and rice.

Targeted to a more discerning drinker - connoisseurs of both superior brews and fine cuisine - Krait Prestige is a grand accompaniment to any meal. And in the days leading up to Valentine's Day, happy couples are scrambling for dinner reservations, and the singles are dreading the day. Solution? This year, whether dining out or having a cozy meal at home, enjoy Krait Prestige with your special one or group of friends and make it an affair to remember.

One look at the sleek champagne-style bottle and one is instantly impressed by its sophisticated packaging. No beer bottling can match the look - it is boldly emblazoned in black and gold with the brand's signature elephants. Since it appeals to both men and women - it is the perfect gift to give your sweetheart and loved ones.

Appealing to beer, wine and champagne drinkers - this 'celebratory' drink won't dent your wallet. The suggested retail price is between $12.99 - $16.99 and is available high-end restaurants, bars and lounges. Krait Prestige has now expanded its distribution to the following 10 States - California, Colorado, Georgia, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina and Virginia. Currently, in New York it is sold at Citarella, Whole Foods, Garden of Eden, D'Agostino, Westside Supermarkets and Gristedes.

Hoshang Chenoy, Vice President of Cobra Beer in the US, says, "Krait Prestige and food combinations work because not only do the flavors complement each other, but the synergies created generate a whole range of new flavor attributes. Chocolate and beer work particularly well because this synergistic effect is very marked, producing an explosion of flavors. This allows you to indulge in a new fantasy and bring your whole palate alive with new taste sensations".

It is available in single 375ml/12.7 fl. oz. and 750ml/1 Pint 9.4 fl. oz. bottles, perfect for sharing and adding to the dining table or simply to drink at the bar.

So this Valentine's Day, celebrate a perfect match: loved ones and Krait Prestige. A happy ending, guaranteed.

*Based upon production of 10,000 cases annually.

About Cobra Beer:
Cobra Beer was founded in 1989 by Lord Karan Bilimoria and is one of the fastest growing beer brands in the UK, with a current turnover of #96 million/ $180 million at retail value. Cobra Beer was awarded one Grand Gold medal and 11 Gold medals at the 2006 Monde Selection, Brussels - World Selection of Quality, two Grand Gold medals and nine Gold medals in 2005, two Grand Gold Medals and four gold medals in 2004, and Gold for three successive years at the 2003, 2002 and 2001 Monde Selection awards. Headquartered in London, UK, Cobra Beer has offices throughout the world, including India, South Africa, and the US