Earth Day Call To Action Invites Wine Lovers To Fight Global Warming

April 13, 2007, New York, NY-An afternoon of awareness and a wine tasting will bring together environmental activist luminaries at Bottlerocket Wine & Spirit on Sunday, April 22, in an all-day celebration of Earth Day. The public is invited to take away simple, practical tips about how to make a difference in the urgent fight to save our planet. All the while, visitors can sample wines from local, biodynamic and organic vineyards.
True to its upstart spirit, Bottlerocket uses its Flatiron shop to showcase ideas that matter. User-friendliness is the watch word. This wine shop wants customers to appreciate wine-and the environment-in a way that easily mixes pleasure with purpose. Businesses need to take every opportunity to be part of the solution, from conserving energy to reducing waste.
Environmental Defense's Chief Scientist, Dr. Bill Chameides, along with Dale Bryk, Senior Attorney from Natural Resources Defense Council, Dani Simons from Transportation Alternatives and NRDC media & communications expert Jon Coifman*, will all be on hand to spread some wisdom and answer questions. The U.S. is the top global warming polluter anywhere. 2006 was the hottest year on record in the U.S.A. What can people do in the face of such a huge, seemingly insurmountable problem? Bottlerocket's guest experts will discuss the many things individuals can do to reduce their carbon emissions.
Held in its loft-like Flatiron retail shop, Bottlerocket's event series, the Eclectic Salon, brings together people, wine and ideas, perfectly reflecting its credo: buying wine should be as fun as drinking it. Featured recent guests have included former U.S. Poet Laureate Billy Collins, wine writer Jancis Robinson, Alex Prud'homme, co-author with Julia Child of the best-selling My Life in France, sex therapist Dr. Ruth and restaurateur Danny Meyer. The Eclectic Salon cross-pollinates themes, exposing wine lovers to thinkers the store cherishes or admires, while offering tastes of wine from around the globe.
Founded in May 2006, Bottlerocket Wine & Spirit is a new generation wine shop, offering a unique, intuitive, thematic approach to choosing wine. Bottlerocket is child and dog friendly, built from environmentally sound "green" materials, has a wine and food reference library, and numerous educational opportunities for its customers-such as this exciting event.