Fair. - A Watershed Client The World's First Line Of Fair Trade Certified Spirits Selects Bi-coastal Brand Strategists For Us Launch

FAIR. the world's first line of Fair Trade Certified� Spirits based in Paris, France, has named Watershed Communications as its agency of record. Watershed is a national brand strategy and communications firm based in Portland, Oregon, with an office in Brooklyn, New York, and is known for its work with craft brands like Nancy's Yogurt, Steven Smith Teamaker and Bull Run Distillery.

"The FAIR. mission is right in line with our efforts to build brands in today's artisan economy," says Lisa Donoughe, Watershed Communication's founder and director. "Currently, products must strike a difficult balance between sustainability and quality, and FAIR. has absolutely succeeded by creating spirits people can get behind... not just because they do good, but because they taste good," adds Donoughe.

The entire line of FAIR. products, including FAIR. Quinoa Vodka, FAIR. Caf� Liqueur and FAIR. Goji Liqueur, are produced exclusively from Fair Trade Certified ingredients and comply with organic farming methods. FAIR. involves a co-operative of 1,200 independent quinoa farmers located 16,000 ft high in the Andean Altiplano of Bolivia, Tibetans who hand-harvest wild goji berries in the Himalayas, a worker-owned 1,900-farm coffee co-operative in Huatusco's volcanic mountains south of Mexico and small organic sugar growers in the poverty-stricken Shire Valley in Central Malawi. The raw materials are then transported to the Cognac region of France, where they are expertly brewed and distilled to create the finest fair trade spirits possible. This is premium alcohol with a social conscience or, as the FAIR. tagline states, "Think Human, Drink Fair." For more information about FAIR., please visit www.fairspirits.com.

With offices in Portland, Oregon and Brooklyn, New York, Watershed specializes in promoting both established national brands and growing regional businesses, with an expertise in helping place-based brands take that big leap to the national scene. FAIR. joins the Oregon Brewers Guild, Montinore Estate, Steven Smith Teamaker, Top Hops Beer Shop, Nostrana and others in the agency's dynamic food and beverage portfolio.

For more information about Watershed's services or client list, please visit www.watershedcom.com.

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Watershed's mission is to honestly communicate about, and add value to, the great brands of our generation in order to preserve businesses that enrich our culture. We aim to help each other grow as professionals and as people, to learn something new each day and to do good while doing good work.