Gaylord Hotels Selects Unifocus Meeting Planner Relationship Management Applic

Partnership Further Strengthens Gaylord Hotels Successful Meetings-Focused Business Model


Gaylord Hotels has chosen UniFocus MEETINGScope  a system that provides performance measures on the most critical aspects of event planning  for use at its world-class meeting-destination properties. Gaylord Opryland Resort & Convention Center in Nashville, which has 600,000 square feet in meeting and exhibition space, is the first Gaylord Hotel to have gone online with the system. Gaylord Palms in Kissimmee, Fla., and Gaylord Opryland Texas  Gaylord Hotels third resort and convention center in Grapevine, Texas, that will open in April 2004  will also use MEETINGScope. A Web-based meeting planner relationship management application offered in the ASP model, MEETINGScope was designed by meeting planners that understand the necessary features that drive successful meeting outcomes.

Commenting on the decision to select UniFocus, Gaylord Hotels Carol Winn, corporate director of research and market planning, remarked, Gaylord Hotels is committed to delivering flawless service to meeting planners and our convention guests, and UniFocus MEETINGScope system is an important part of the process that enables us to follow through on our promise. As the premier destination for hosting conventions, tradeshows and conferences, we required a partner that understands our business objectives and that provides us with a system that directly facilitates the successful execution of our strategy.

The MEETINGScope application collects the planners evaluation of service and performance experienced beginning at the contract execution and through the planning phase. As opposed to the traditional post-event feedback only model, MEETINGScope uniquely identifies areas of concern so they can be addressed prior to the execution phase, ensuring successful meeting outcomes.

The most innovative feature of MEETINGScope is its ever expanding database and the ability to provide industry benchmarks in a blind aggregation along with detailed preferences of individual meeting planners. Benchmark categories include:

| Price segment
| Brand
| Geography

UniFocus is pleased to further expand its relationship with Gaylord Hotels, said Joe Sullivan, president of UniFocus survey division. For over three years we have been providing Gaylord Hotels guest and employee satisfaction measurement services and they have proven how these key measures, when integrated into management philosophy and a strategic program, yield the type of financial performance demonstrated in their latest earnings report.

Terms of the agreement were not disclosed.

About Gaylord Hotels
Gaylord Hotels are capturing the attention of the meetings industry by delivering superior customer service in world-class settings and by having everything in one place. Gaylord Hotels growing network includes the flagship Gaylord Opryland Resort & Convention Center in Nashville, Tenn., Gaylord Palms Resort & Convention Center in Kissimmee, Fla., and Gaylord Opryland Texas Resort & Convention Center in Grapevine, Texas. Gaylord Hotels are owned and operated by Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville. For more information, visit www.gaylordhotels.com or www.gaylordentertainment.com..


About UniFocus (www.UniFocus.com)

Based in Dallas, UniFocus solely serves the hospitality industry in the U.S. and overseas. Its executives collectively bring over 100 years of direct hospitality experience to the table. UniFocus offers full-service operational analysis, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs executable across a wide variety of technology platforms. The resulting database allows UniFocus to uniquely correlate and benchmark each clients performance to their particular com