The Gourmet Experience Secures Powerhouse Of Media Partnerships For Inaugural Show

San Diego Union-Tribune, NBC San Diego, The Tasting Panel Magazine, and San Diego Magazine to Sponsor The Gourmet Experience

The Gourmet Experience, a two-day shopping experience for gourmet enthusiasts that features food, luxury and lifestyle exhibitors showcasing the best in gourmet products and services, is pleased to announce its lineup of media sponsors for its inaugural event. This prestigious list includes the San Diego Union-Tribune, NBC San Diego, The Tasting Panel Magazine, and San Diego Magazine as well as other regional and local media outlets, said Michelle Metter, partner at Fast Forward Event Productions.

"Collectively our media sponsors help us reach a large audience of gourmet aficionados at the national, local, trade, and consumer level, and greatly contribute to the success of this year's event," added Metter. "These partnerships are a testament to the quality of events produced by our agency and our ability to deliver a relevant, interactive experience."

The Gourmet Experience is the first brand-to-consumer tradeshow of it's kind. The show places it's focus on interactivity by appealing to the consumer's ability to see, taste, and experience the gourmet products and services being offered. These unique and interesting displays give consumers the opportunity to sample from the newest gourmet foods, test out the latest kitchen gadgets and high-quality cookware, discover new trends in fine china, plan their next dinner party, pick up ideas for home remodeling, and learn about the best in luxury travel destinations.

Media sponsors are working from several angles to develop creative advertising strategies that engage consumers. As "Exclusive Beverage Trade Magazine of The Gourmet Experience," The Tasting Panel Magazine is including a four-page feature in their publication, which attracts a national audience of key beverage-buying decision-makers. Media are also planning online contests, giveaways, and other promotional offers to create multiple touch-points for consumers to get involved in "the Experience." NBC San Diego is giving local San Diegans three chances to win tickets to the event, along with goodie-bags filled with top-of-the-line products donated by some of this year's featured exhibitors.

By strategically leveraging media sponsors to deliver an all-inclusive message to the masses, The Gourmet Experience is connecting with key audiences and solidifying its launch in Southern California.

"The San Diego Union-Tribune is thrilled to work with Fast Forward Events to bring The Gourmet Experience to San Diego. We are always looking for ways to connect our affluent audiences with relevant events that cater to their lifestyle. This is a perfect match, and we expect this event to be extremely well received by our readers," said George Bonaros, Marketing Director of The San Diego Union-Tribune.

Companies interested in sponsoring or exhibiting at The Gourmet Experience can contact Fast Forward Event Productions' management at 858-578-9463. For more information or to download registration forms, visit www.thegourmetexpo.com.

THE GOURMET EXPERIENCE

The Gourmet Experience is a food, luxury and lifestyle event showcasing the best in
gourmet products and services. From professional cookware to epicurean travel tours to
home entertaining, The Gourmet Experience is the ultimate lifestyle event for those with refined and sophisticated tastes. Held in San Diego on October 9-10, 2010, the event features over 250 exhibitors showcasing gourmet cuisine, products and services geared toward the everyday gourmand. For more information, visit www.thegourmetexpo.com.


FAST FORWARD EVENT PRODUCTIONS

As an award-winning turnkey event manag