Heering Goes Mad ( Men ) - Cocktail Competition Prize Announced

The Xante Company & Peter F. Heering is exited to announce The 2011 HEERING GOES MAD (MEN) PRIZE FOR THE WINNING COCKTAIL

THE WINNING & MADDEST COCKTAIL RECIPE & PHOTO WILL BE FEATURED IN:

FASHIONABLE ELLE MAGAZINE INTERNATIONAL EDITION

THE ENTERTAINMENT MUST READ OK ! MAGAZINE

...AND A FULL PAGE PERSONAL PROFILE IN THE MAD(ISON) AVENUE CENTRIC GOTHAM NEW YORK MAGAZINE

The winner will - in addition to finding fame in pages - receive beautiful Orrefors Glassware to compliment their winning cocktail, a private meet and greet with famed Chef Geoffrey Zakarian and classic cocktail expert Sasha Petraske in New York City along with having their winning cocktail on cocktail menus from coast to coast

The finalist and winning Heering Goes Mad (Men) cocktail(s) will be selected by a panel comprised of editors from The Robb Report, OK! Magazine, a major International Newspaper along with famed Chef Geoffrey Zakarian and bar expert Sasha Petraske....

STYLE IS A MUST AND YOU WILL BE STYLING!

THE FOUR FINALISTS WILL BE OUTFITTED AND STYLED IN 50'S DRESS FOR THE SPECTACULAR AND NEARLY SOLD OUT MANHATTAN COCKTAIL CLASSIC EVENT ON MAY 16TH HEERING GOES MAD(MEN)

HEERING GOES MAD(MEN)

The Maddest Cocktail Competition of the Year

The Xante Company & Peter F. Heering on behalf of Cherry Heering liqueur, purveyor to H.M. Queen Margrethe II of Denmark and H.M. Queen Elizabeth II of the United Kingdom invites you to showcase your bar acumen with a fashionable twist on some of the most iconic Mad Men cocktails from yesteryear

Choose one of the six iconic cocktails featured in AMC's MADMEN

Betty Draper Breakfast -Bloody Mary

The Three Martini Lunch -Classic Martini

The Expense Account -Manhattan

The Richard "Dick" Whitman -Side Car

We got the Business! -Whiskey Sour

Another New Secretary -Sloe Gin Fizz

Add your twist! using a minimum 1oz. of Cherry Heering liqueur, Coffee Heering liqueur or Xante

Send a detailed recipe and photo of your mad cocktail to madmen@heering.com by May 2, 2011

The top 15 recipes will be chosen by an elite professional judging panel comprised of spirits trade, entertainment media and top tastemakers in New York City who will narrow the final 15 inspired Heering Mad (Men) cocktails to four cocktails

The amazing final four cocktails will be served by each of the final four mixologists at an exclusive spectacular rooftop event at Ogilvy & Mather (the depicted home of the Mad Men agency and where it all began) in New York City on May 16th as a part of the Manhattan Cocktail Classic (finalist MUST BE PRESENT on May 16th)

The winning Heering Mad Men cocktail will be announced that evening overlooking the city that started all the Madness