High Road Craft Ice Cream, Inc. Named Finalist For Sofi Award Winners To Be Announced At Summer Fancy Food Show

Atlanta, GA (April 17, 2012) - High Road Craft Ice Cream, Inc. has been named a Silver Finalist for Outstanding Confection in the 2012 sofi Awards from the National Association for the Specialty Food Trade, Inc.

A sofi Award is the top honor in the $75 billion specialty food industry. "sofi" stands for Specialty Outstanding Food Innovation.

The Bourbon Burnt Sugar Ice Cream was one of 110 Silver Finalists selected by a national panel of specialty food experts. The judges evaluated 1,935 entries across 30 Awards categories from Outstanding Appetizer, Antipasto, Salsa and Dip to Outstanding Vinegar. Gold Winners will be announced by noted chef Jose Andres at a red-carpet ceremony June 18, 2012, at the Summer Fancy Food Show in Washington, D.C.

"When you're in the specialty food business, there's no better news than hearing that you're a sofi Finalist," says Keith Schroeder, founding chef and CEO of High Road Craft Ice Cream. "Bourbon Burnt Sugar became an incredible hit with chefs throughout the Southeast, and quickly developed a cult following in the Atlanta food community. We're thrilled to be launching it nationwide this spring," says Schroeder, a veteran chef who founded High Road in the fall of 2010. The company's ice cream and sorbet can be found at Whole Foods, Dean & Deluca, The Fresh Market, at myriad specialty retailers, and via highroadcraft.com.

The sofi Awards are open to members of the NASFT, a not-for-profit trade association established in 1952 for food artisans, importers and entrepreneurs with more than 2,900 members throughout the U.S. and abroad. For more information on the NASFT and its Fancy Food Shows, go to www.specialtyfood.com. Learn more about the 2012 sofi Awards at foodspring.com/sofiawards.

"This year's contest was the most competitive yet," says NASFT President Ann Daw. "The foods and beverages that made it to the finals are proof that the spirit of innovation and creativity is thriving in the specialty food industry."

High Road Craft Ice Cream, Inc. Contact:
Stacy Tunick, Director of Business Development, stacy@highroadcraft.com

NASFT Media Contacts:
Ron Tanner, VP Communications & Education; 646-878-0115, rtanner@nasft.org
Louise Kramer, Communications Director; 646-878-0130, lkramer@nasft.org