Hyatt And Canvas Wine Celebrate Five Years Together And Announce A New Label Design Contest
Hyatt Hotels & Resorts and Folio Fine Wine Partners today celebrate five years of working together, and announce a new label design contest to commemorate the milestone. Sponsored by Hyatt, and open to art students around the country, the contest gives students with a love and passion for fine art the opportunity to create a signature wine label for Canvas wine bottles for release in Spring 2013. Additionally, three winners will receive a $5,000 scholarship to their art schools.
Canvas was created in 2007 by Folio Fine Wine Partners - a Napa Valley wine company owned by the Michael Mondavi family - for Hyatt hotels and resorts throughout the U.S., Canada, and the Caribbean. Michael Mondavi and his son, Rob Mondavi, Jr., president of winegrowing at Folio Fine Wine Partners, worked closely with Hyatt's food and beverage team and acclaimed Master Sommelier Andrea Robinson to develop food-friendly, approachable California wines that would appeal to the discerning Hyatt guest.
Between September 12, 2012 and November 9, 2012, qualified art students in the United States may submit an original piece of art by logging on to www.canvasartistseries.com. Each entry should depict the characteristics of one of the three Canvas varietals, which include:
- Cabernet Sauvignon - cedar, tobacco, rich dark fruit, and hints of oak and spice.
- Chardonnay - pure fruit and toasty oak.
- Merlot - pure fruit, toasty spice and rich, ripe tannins.
Judges will select three finalists for each varietal whose art work will be displayed on the Canvas Artist Series website at www.canvasartistseries.com. A second round, which includes online voting and additional judging, for those finalists will take place between November 26 and December 16, 2012. One winner for each Canvas varietal will be selected by January 7, 2013, and the signature wine labels will be introduced to Canvas wine bottles beginning in 2013.
"Hyatt has been very extremely fortunate to work with the Michael Mondavi family and Folio Fine Wine Partners to produce this fantastic line of California wine, Canvas, which has received outstanding feedback from our guests over the past five years," said Susan Santiago, vice president, food and beverage operations, Hyatt Hotels & Resorts. "We are thrilled to launch the Canvas Artist Series again in celebration of our five years of working together, and are looking forward to seeing creative entries from talented art students across the country to showcase the wine."
"The name Canvas represents an art of living, and also refers to the artisanal approach we took when making the wine," said Michael Mondavi, founder and "coach," Folio Fine Wine Partners. "We are pleased to reach out to students with the same passion and respect for art to create something special and long-lasting for our wines."
Recognized as a leading innovator in hotel food and beverage, Hyatt offers its guests three Canvas handcrafted, artisan varietals - Cabernet Sauvignon, Merlot and Chardonnay - bringing added variety and excellence to the Hyatt dining experience.
Abbreviated Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Entry period begins on 9/10/12 and ends at 11:59:59 p.m. ET on 11/9/12. Open to legal residents of any 1 of the 50 U.S. states or D.C., who are at least 18 years old and the age of majority in their primary state of residence at the time of entry and who are full time students in an accredited post-secondary art program or at an art academy in any 1 of the 50 U.S. states or D.C. Void where prohibited by law. SUBJECT TO FULL OFFICIAL RULES available at www.canvasartistseries.com. There will be 2 rounds of judging to select the Grand Prize winners. Artwork only will be judged as follows in the 1st round based on: (1) originality of creative interpretation of the Varietal Characteristics
Lori Alexander
Hyatt Hotels & Resorts
(312) 780-5709
lori.alexander@hyatt.com
Rebecca Hopkins
Folio Fine Wine Partners
(707) 592 8929
rhopkins@foliowine.com