The Joy Of Sake Brings The World's Finest Sakes To New York City

(New York, NY) - The Joy of Sake-the largest sake-tasting outside Japan, held annually in New York since 2004-returns to New York City on Friday, October 21 featuring the world's finest sakes paired with traditional and contemporary Asian cuisine from some of New York City's most acclaimed chefs. This year, sake enthusiasts will also be imbibing for a good cause, with 30% of ticket sales going to brewery families who lost their homes in the Great East Japan Tsunami.
Guests at the event can sample the full spectrum of sake styles in the junmai, ginjo, and daiginjo categories, including sakes designated with gold and silver awards from the 2011 U.S. National Sake Appraisal. A total of 326 sakes in peak condition-170 of which are not available in the U.S.-will be offered for tasting at the elegant Altman Building in Chelsea.
Sake enthusiasts will be able to sample an array of sake appetizers prepared by thirteen of New York's top chefs. The partner restaurants this year are: 15 East, Bond Street, Kyo Ya, Momofuku Ss�m Bar, wd~50, Sakagura, Ma Peche, SushiSamba, Bozu, oms/B, Aburiya Kinnosuke, Hibino, and En Japanese Brasserie.
The Joy of Sake has committed to donating 30% of the proceeds from the event to brewery families, in the Iwate and Miyagi Prefectures, whose homes were swept away in the March 11, 2011 tsunami. Event Coordinator Chris Pearce visited the area two months ago. "At the Suisen Brewery in Rikizen Takata not even a brick was left standing. The amazing thing is that the breweries are determined to rebuild and maintain the local sake-brewing traditions," said Pearce. The Joy of Sake's donation will ensure the displaced brewery families can continue to make progress towards this goal.
The Joy of Sake will be held on Friday, October 21 from 6-9pm at the Altman Building in New York City's Chelsea neighborhood. Tickets are $90 in advance and $100 at the door, and can be purchased online at www.joyofsake.com or by calling 888.799.7242.

About The Joy of Sake
The Joy of Sake is a non-profit organization dedicated to fostering an appreciation for the traditional art of sake-brewing. It provides opportunities for people outside of Japan to obtain authentic knowledge about sake through seminars and tasting events. Held annually since 2001, The Joy of Sake is the largest sake tasting outside of Japan. Over 1,200 guests attended the Joy of Sake Honolulu event on September 9, 2011. Following the New York City celebration, The Joy of Sake will be held in Tokyo on November 8, 2011.

Contact: 

Rachel Walensky, rachel@wagstaffworldwide.com, 212.227.7575