Jumeirah Restaurants Set To Introduce The Noodle House To The U.s.

Jumeirah Restaurants LLC, the dedicated branded restaurants division within Jumeirah Group, has announced it will exhibit at the annual National Restaurant Association Show in Chicago on May 5-8, in order to bring the noodle house concept to the U.S. and effectively engage potential partners for the franchise.

Established in 2002, the noodle house is the key growth brand of Jumeirah Restaurants and now has 19 global locations - including restaurants in Dubai, Abu Dhabi, Doha, Kuwait, Riyadh, Lahore and Cyprus.

This week Jumeirah announced an agreement with UK's EQ Group to open 27 locations across Great Britain (England, Scotland and Wales), the first of which will open this year. The deal, which follows recent announcements to open the noodle house in Russia, Morocco and Lebanon in 2012, supports the vision of Jumeirah Restaurants to enter mainland Europe and the U.S., two key markets that will strengthen the global presence of the brand.

Phil Broad, Managing Director of Jumeirah Restaurants LLC, has worked extensively in the UK with brands including TGI Friday's, Tesco's, Pizza Hut, Outback Steakhouse and Starbucks. "We are delighted to have signed an agreement with the EQ Group," said Phil. "They have vast experience in the restaurant and hospitality industry and we have an extremely strong relationship with them already. We have no doubt that the noodle house will prove to be an amazing success."

Agreements are now in place for 13 territories with the brand actively pursuing development opportunities in Asia, mainland Europe and the Americas, with a dedicated expansion plan for the U.S. market in 2012.

The noodle house provides a unique combination of wholesome food and energetic ambience. Inspired by the food and nightlife of Southeast Asian cities - Hong Kong, Shanghai, Bangkok and Jakarta - the restaurant offers delicious Asian delicacies in an informal, stylish setting. The brand also places high importance on offering a variety of healthy choices - all menu items are trans-fat free and MSG-free. In addition, the noodle house encourages partners to source products locally, emphasizing the brand's commitment to sustainable and fresh fare.


Jumeirah Restaurants
Jumeirah Restaurants is the dedicated branded restaurant division within Jumeirah
Group tasked with setting up and licensing innovative and successful casual dining concepts to its international network of partners. The noodle house was the first restaurant brand to be developed and is the key growth brand of Jumeirah Restaurants with license agreements already signed in 13 countries globally. It is predicted to grow exponentially in both popularity and presence over the coming years. Other concepts include Sana Bonta, Urbano, AllFreshCo, Rice + Spice and The Flaming Revolution, all of which have been developed by Jumeirah Restaurants. The company also has the rights to develop a number of brands from the Caprice Holdings group across the Middle East and North Africa. This stable includes world famous restaurants and clubs such as Rivington Grill, Scott's, Annabel's and The Ivy. www.jumeirah.com