Lavazza Usa Names Alfredo D'innocenzo As Director Of Business Development In North America

Lavazza USA, the North American subsidiary of Luigi Lavazza SpA, the leading Italian espresso manufacturer, has appointed Alfredo D'Innocenzo to the newly created position of Director of Business Development in North America, reporting directly to the CEO of the Company, Mr. Ennio Ranaboldo.

Mr. D'Innocenzo will lead key growth initiatives in both the Home and Out-Of-Home arenas, as well as become responsible for the development of specific markets and channels. Alfredo is an accomplished executive with over ten years with De Cecco USA where, as a Managing Director, he contributed to significantly grow the business.

Lavazza, founded in Turin, Italy, in 1895, has been family-owned and managed for four generations. Today, Lavazza is not only Italy's favorite coffee, the leading single brand in Europe and the sixth largest roaster in the world, but a global provider of coffee solutions for the Home and Out-of-Home markets. Lavazza Premium Coffees Corp., the North-American subsidiary, is based in New York City.