Local Boston Restaurant Goes All Natural

FRESH CITY ANNOUNCES PARTNERSHIP
WITH NIMAN RANCH AND RAISED RIGHT CHICKEN

Massachusetts based restaurant uses All Natural Pork and Poultry

Needham, MA (October 4, 2005)Fresh City continues to blaze the trail for healthy option dining with its commitment to serving only the freshest ingredients through a new partnership with Niman Ranch and Raised Right Chicken. The multi-unit restaurant chain has added Niman Ranch Pork and Raised Right Chicken to its menu while maintaining competitive price points.

Niman Ranch, an industry leader offering all natural meats, has farms and ranches throughout the West and Midwest. "Our animals are raised on traditional family farms and are always treated with dignity and respect. They are fed all natural feed and live natural lives," states Bill Niman of Niman Ranch. "Feed people delicious healthy food is what we're all about, so we are thrilled to be on the menu at Fresh City."

The Pennsylvania based Hain Pure Protein Corporation owner of the Raised Right brand is another leader in all-natural, hormone free products. "We are pleased restaurants like Fresh City make the choice to carry antibiotic-free, hormone-free and stress-free poultry," states Joe Depippo President of Hain Pure Protein Corporation.

The menu, which blends fresh produce cut daily with all natural and trans fat free ingredients, now includes 100% hormone free, all natural, Sirloin steak, roasted Raised Right Chicken, Niman Ranch Pork sirloin, Norwegian Salmon and roasted Duck. "It has always been our mission to provide our guests wholesome food that not only tastes good, but is good for you. Offering hormone free meats is not only healthier for our guests, it is an environmentally sound decision that ensures the humane treatment of the livestock procured" states Larry Reinstein CEO of Fresh Concepts, owner and operator of Fresh City. "Our guests don't have to sacrifice quality because they are short on time."

About Fresh City
The first Fresh City opened in 1997 and is rapidly expanding its "fast-casual" chain of restaurants. Fresh City's 14 restaurants can be found throughout metropolitan Massachusetts, Rhode Island, New Hampshire, and Connecticut. Fresh City, serves a distinctive array of freshly made-to-order menu items, including salads, wraps, Asian noodle and stir-fry dishes and smoothies in a comfortable setting. In early November, Fresh City is opening its 15th location in North Andover, MA with the 16th opening in Natick, MA scheduled for January 2006. For more information on Fresh City visit www.freshcity.com or call 781-453-0200.