Luckyrice Launches Asian Food Festival And Restaurant Week Nyc: April 29 - May 9

LUCKYRICE LAUNCHES FIRST EVER ASIAN FOOD FESTIVAL AND RESTAURANT WEEK IN NEW YORK CITY

Week Long Asian Culinary and Cultural Event Featuring Star Chefs and Food Personalities, Chic Cocktail Parties, Grand Tastings and Exclusive Chef Dinners Followed by a Celebratory Restaurant Week with Participating Restaurants



NEW YORK, New York (January 22, 2010) - LUCKYRICE, an integrated media and marketing company about Asian culinary culture, announces today the launch of the first annual LUCKYRICE Festival followed by the LUCKYRICE Restaurant and Bar Week in New York City, Spring 2010. The festivities will explore cuisines and culture of Asia in America through grand tastings, cocktail parties and other epicurean events including a Night Market and a Sunset Luau. LUCKYRICE Restaurant Week will offer prix-fixe lunches and dinners at participating restaurants selected by the LUCKYRICE Culinary Council.


The LUCKYRICE Festival is scheduled for Thursday, April 29th to Monday, May 2nd followed by Restaurant Week Wednesday, May 3rd to Sunday, May 9th. The inaugural event, benefiting City Harvest and the Asian American Federation is presented in partnership with the LUCKYRICE Culinary Council and Conde Nast Traveler, Time Out New York and Edible Manhattan.


The Culinary Council consists of some of the top names in the culinary world today including Daniel Boulud, Anthony Bourdain, Floyd Cardoz, David Chang, Michael "Bao" Huynh, Susur Lee, Anita Lo, Masaharu Morimoto, Pichet Ong, Tadashi Ono, Zak Pelaccio, Eric Ripert, Marcus Samuelsson, Angelo Sosa, Albert Trummer and Jean-Georges Vongerichten. Tickets are available Tuesday, February 16th. For more information, visit www.LUCKYRICE.com.


THURSDAY APRIL 29, 2010:


OPENING NIGHT COCKTAIL PARTY at The Bowery Hotel

8:00pm-11:00pm (7:00-8:00pm Media/VIP preview)

Hosted by Kelly Choi with surprise celebrity DJs

Kick off the LUCKYRICE Festival with a not-to-be-missed party where all the drinks served are inspired by Asian drinking traditions and trends. Curated by Albert Trummer, the mastermind behind the Chinatown speakeasy Apoth�ke, experience the new wave of cocktail culture: hand-crafted artisanal spirits mixed with kitchen-fresh ingredients, Chinese medicinal herbs and Asian fruits. Tasty Asian drinking snacks will be served up along with music to groove to in the Bowery Hotel's swank second floor lounge. Participating bars include: Apoth�ke, B Flat, Bar Pleiades, The Bowery Hotel, DANIEL, Death & Co., Double Crown, Dutch Kills, Fatty Crab, Freemans, Macao Trading Co., Pegu Club, PDT, The Summit Bar, Tippling Bros., WD-50


Select Events Include:


FRIDAY APRIL 30, 2010:



BUDDHIST CUISINE: CHEFS ERIC RIPERT + DAVID CHANG IN CONVERSATION

WITH BUDDHIST AUTHORITY ROBERT THURMAN at The Museum of Modern Art

6:00pm-8:00pm

Join us for an enlightening conversation between acclaimed Chefs Eric Ripert of Le Bernardin, David Chang of Momofuku and Buddhist authority Professor Robert Thurman of Columbia University and Tibet House as they discuss the connection between Buddhist ethics and food as well as the impact of Buddhism on their lives, in and out of the kitchen. The talk will be followed by a champagne reception and a tasting of ancient shojin cuisine first. at MoMA overlooking the spectacular sculpture garden.



NIGHT MARKET: ASIAN STREET FOOD IN AMERICA

Hosted by David Chang at The Archway Under the Manhattan Bridge, DUMBO

6:00pm-11:00pm

Inspired by the festive night markets of Asia-from Taipei and Singapore to Hong Kong and Kyoto-LUCKYRICE is throwing a giant party with Momofuku chef David Chang and surprise friends. Centralized under the historical and newly re-opened Archway Under the Manhatta