MAILLE MUSTARD MOBILE EMBARKS ON NATIONAL TASTE TOUR

MAILLE MUSTARD MOBILE EMBARKS ON NATIONAL TASTE TOUR

Calling All Mustard (and Pickle) Lovers to Visit New Mustard-Bar-on-Wheels in Key US Cities
Lucky Winners to Enjoy a Gourmet Adventure in Paris

June 4, 2014 – Award-winning French brand Maille (http://maille.us) has set the Dijon mustard standard for more than 265 years, creating a mustard-obsessed république of gourmet food lovers and home cooks. Now, Maille intends to convert America as well, sending its Maille Mustard Mobile on a national tour to spread the mustard love across the USA. Whether popping up in high-traffic city centers, parking at food-centric events, or partnering with local restaurants and stores, Maille’s first-of-its-kind mustard-bar-on-wheels will serve up complimentary tastings of the brand’s signature products from a sleek and stylish electric vehicle. Stops are scheduled around the Northeast in June and July, followed by a line up of West Coast stops in September, and wrapping up in Chicago in October.

The environmentally-friendly vehicle features a custom-designed sampling bar from which Maille mustard varietals including Dijon Originale, Old Style, Honey Dijon, Horseradish, and Rich Country will be served alongside the brand’s crunchy Cornichons. Mustard fans will have the opportunity to compose their own palette of Dijon flavors, compare tastes, and choose their favorites. Recipe leaflets will also be available to inspire creative mustard cuisine.

With its signature black and gold colors, the chic and contemporary Maille Mustard Mobile will be easy to spot when it rolls into:

• Washington, D.C. area (June 14, 15, 18-20): including Union Market, Georgetown, Annapolis, McLean, and Baltimore
• Philadelphia area (June 21, 22, 25): including Center City, Ardmore, and King of Prussia
• New Jersey (June 26-28): including Paramus, Short Hills, Montclair, and Asbury Park
• Boston (July 3): Harvard Square
• Cape Cod (July 5-6): Orleans and Dennis
• Connecticut (July 9-10): Stamford and Westport
• New York City (June 29-July 2, July 11-13): Various locations around Manhattan
• West Coast (September dates to be announced): Cities to include Seattle, Portland, San Francisco, and Los Angeles.
• Chicago: (October dates to be announced).

Lucky tasters will have the chance to win a three-day culinary and cultural adventure in Paris for two while additional winners will score a year’s supply of Maille mustard.

The Maille Mustard Mobile app – mymaille.us – offers a variety of fun ways for mustard lovers to share their Dijon experiences in real time, including posting images, sending messages, and interacting via social media. The mobile app makes it easy to enter the contests and a tracking feature details the locations, days, and times for all Maille Mustard Mobile stops. Follow along with Maille (@MailleUS) throughout the tour on Twitter, Facebook, and Pinterest with #MyMaille.

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About Maille

With more than 265 years of expertise, La Maison Maille® sets the standard for Dijon mustard and is an ambas-sador of French culinary refinement around the world. Established by Antoine Maille in 1747, the house of Maille was the official supplier to the Kings of France and many European Royal Courts. Today, Maille is the leading premium producer of mustard, vinegar and cornichons in France and the number one brand of imported mustard in the United States. Inspired attention to detail, premium ingredients, and a quest for perfection uphold the highest levels of excellence in quality, unique flavors and textures. The Maille product range includes Dijon Originale, Old Style, Honey Dijon, Horseradish, and Rich Country Dijon mustards; Dijonnaise, a blend of Dijon mustard and mayonnaise; as well as Cornichons, known for their special crispness and taste.

Bon Appétit awarded Maille Dijon Originale its official Seal of Approval – naming it the best Dijon mustard and among the 50 items that will “upgrade every aspect of your culinary life, guaranteed.” Maille was named “best mustard” by Men’s Health magazine as part of the 125 Best Foods for Men feature. Beating out more than 300 mustards, Maille Dijon Originale and Maille Honey Dijon also took top billing at the Worldwide Mustard Competition. Maille is available at selected gourmet grocery stores and supermarkets in the United States, as well as online at: www.mybrands.com. For more information, go to www.maille.us.