Majority Of Moms Will Cook This Mother's Day

When it comes to Mother's Day meals, it is not surprising that 87% of the more than 760 moms that took part in the Freschetta Pizza Rally for Real Moms survey that took place from April 17-19, 2012 do not want to cook. What is surprising is that the survey revealed that six out of ten moms (60%) will be in the kitchen on this special day. Some said it's because their husbands do not know how to cook (16%), while others stated they want their kids to eat a healthy meal (44%) and four out ten (40%) revealed they truly have no other option besides cooking for themselves and their family.

"This Mother's Day and every day, the makers of Freschetta pizza are Rallying for Real Moms by helping to make meals simple, without sacrificing real, flavorful ingredients," said Stacy Bergmann, Senior Manager Brand Marketing. "We are excited to partner with real moms to bring to light how they really feel about motherhood and Mother's Day through the Rally for Real Moms campaign and video."

As part of the Freschetta Pizza Rally for Real Moms campaign, Schwan's Consumer Brands will release a video today starring real moms from across the country. Moms pulled back the curtain to reveal the "real deal" about what it's like to be a mom and how they really feel about Mother's Day.
View the video here:
http://youtu.be/CghjAUUm1gA

The Freschetta Pizza Rally for Real Moms campaign also uncovered more surprising findings including:

What it Means to Be a Mom
- Is That in My Job Description? - While being a mom doesn't come with a job description, three-quarters of those polled (75%) stated motherhood is not at all what they expected.
- Truth Be Told - While more than eight out of ten (81%) moms admitted motherhood is much harder than expected - 92% agreed being a mom is also more fulfilling than expected.
- Diamonds vs. Diapers - Almost all moms surveyed would NOT give up motherhood for anything including The Crown Jewels (99%), to become a celebrity (98%) or even a trip around the world (98%).
- Not So "REAL"ity - When asked what celebrity moms represented "real, hands-on" moms, nearly 80% of survey respondents selected Reese Witherspoon.
What Moms Really Want for Mother's Day
- With or Without Kids on Mother's Day? - The majority of moms (83%) plan to spend Mother's Day surrounded by their family versus 17% that consider it time to chill out alone.
- Momentous Mother's Days - Those surveyed ranked their first Mother's Day as a mom (57%) as their most memorable Mother's Day.
- Most Meaningful Mother's Day Gifts - Mother's Day gifts do not have to cost a lot. Moms surveyed prefer hugs and kisses (98%), time with family (96%), homemade crafts from kids (96%) and a day of no chores or cooking (86%). On the contrary, more than eight in ten (83%) of surveyed moms stated expensive gifts such as jewelry did NOT add meaning.

Catering to Mom on Mother's Day?
- Fresh Foods For Mother's Day - Nearly three out of four (72%) surveyed moms stated it was very important to feed their families foods made from fresh, real ingredients.
- Pizza Preferred - The survey revealed that moms do not want to cook on Mother's Day so as a result, 92% would consider purchasing a Freschetta pizza for their family to prepare on Mother's Day evening.
- Freschetta pizza to the Mother's Day Rescue - It's no surprise that nine out of ten (90%) moms confessed that Freschetta pizza plus family time would equal a perfect Mother's Day.
"Freschetta pizzas offer moms a solution to get back to the heart of what they really want on Mother's Day - spending time with their family by eliminating the need to prepare a time-intensive meal - wh