Manischewitz Debuts Free Kosher Recipe App

NEWARK, NJ (August, 2013) - The Manischewitz Company, leader and innovator in Kosher foods, announces the beta version debut of their free Kosher Recipe App now available for download on all Apple and Android devices. The Manischewitz Recipe & Holiday Guide app makes its debut just in time for the fall Jewish holidays of Rosh Hashanah and Yom Kippur. Notable chefs, cookbook authors, and everyday home cooks submitted hundreds of recipes for the app which spans many occasions including Passover, Chanukah, Thanksgiving, Shabbat, Shavuot and more. Other categories of recipes include gluten-free, everyday meals, lunches, side dishes, and desserts.



The contributor's shared many recipes, some of which have been in their family for generations. In addition to the recipes supplied by home cooks and well-known chefs, all recipes from finalists and winners from all past Man-O-Manischewitz Cook-Off Contests have been included as well. Jamie Geller, cookbook author and found of The Joy of Kosher magazine and website, contributed numerous recipes across all categories.



Key App Features Include:

All Kosher recipes that use Manischewitz ingredients
Recipes for Holiday and everyday including Chanukah, Thanksgiving, Passover, Shabbat, Shavuot, 4th of July, Purim, and more
Holiday fun facts
Shabbat times for each week
Recipe sharing on Facebook, Twitter, Instagram, and Pinterest



Besides being kosher and easy to prepare, all the recipes feature some of the most popular Manischewitz products including all natural broths, noodles, matzo, matzo meal, honey, and many more. It is very easy to find recipes by typing in keywords or searching through the categories. The app will be an easy way for families to find new favorite recipes that can be shared and enjoyed at holiday and everyday meals.



The Manischewitz Recipe & Holiday Guide can now be downloaded for free to any Apple or Android device by searching for "Manischewitz" in the App Store for Apple devices, and the Google Play Store for Android devices, or by visiting the respective stores at the links below:

https://itunes.apple.com/us/app/manischewitz-recipe-holiday/id663920818?... (Apple)

https://play.google.com/store/apps/details?id=com.manischewitz.manischew... (Android)



"We are excited to showcase our diverse assortment of products in so many recipes that are easily accessible to everyone," says Avital Pessar, Brand Marketing for The Manischewitz Company. "As a leader in kosher foods, it is important that Manischewitz utilizes all available tools to reach out to our consumers and this new app is a critical part of that process."



All media requests should be directed to Courtney Manders at 973.744.0707 or Courtney.Manders@bhgpr.com.



About The Manischewitz Company

In August 2004, the company changed its name from The B. Manischewitz Company, LLC to R.A.B. Food Group, LLC and today is now known as The Manischewitz Company. The Manischewitz Company is a specialty food company that includes the Manischewitz, Season, Guiltless Gourmet, Tam Tams, Rokeach, Mishpacha, Jason, Mother's, and Goodman's brands. The company offers a diversified line of premium kosher food products that covers over 60 different categories.



The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam Crackers, Chicken Soup, Noodles and Gefilte Fish. Today, all plant operations take place in Newark, NJ. Manischewitz continues to introduce unique, delicious, premium specialty food products such as macaroons, baking mi