Michael Duffield Communications Launches; Offers Expertise And Innovation

Marketing and public relations veteran Michael Duffield today announces the launch of Michael Duffield Communications, a creative consumer communications and public relations agency based in Chattanooga, Tennessee.

Most recently, Duffield was vice president and creative strategist for a boutique agency in Chattanooga and was, before that, national public relations manager and food & lifestyle editor for the world's largest retailer of natural and organic foods, Whole Foods Market in Austin, TX.

Prior to launching this new venture he lent his savvy consumer voice to Mayfield Dairy Farms, and cre824 (a web design competition). Over the past 18 years, he's managed content development and public relations activities for Whole Foods, and worked in New York on a number of national consumer accounts in including the launches of Mr. Yoshida's Fine Sauces, EZ Squirt Green Ketchup and Boston Market Gravy for Heinz, Disaronno for Bacardi, and Galliano and Cointreau for Remy Amerique as well as innumerable high profile restaurants in Chicago and New York.

Duffield states: "I was encouraged by former clients, colleagues and local business owners - some who've followed me from agency to agency - to strike out on my own. They told me of their appreciation for my style, my commitment and my creativity. I'm honored to be thought of so highly and look forward to helping with their marketing and PR needs."
Michael Duffield Communications inaugural client roster includes:
- Chalmers Chocolate - marketing, public relations and creative strategy for this beautiful chocolate sauce and accessory line.
- Bristol Farms - creative copy and food writing for Southern California's preeminent upscale grocer.
- Stone Cup Roasting Company - marketing and brand identity development for artisanal coffee roaster.
- cre824 - pro bono assistance with media relations for first American "webjam" design competition.
- Additionally, Duffield will continue as a regular food/lifestyle contributor to The Pulse newsweekly and Commercial Network Magazine, a business publication - both in Chattanooga.

About Michael Duffield Communications
With the mantra "creative | clever | committed," Michael Duffield Communications will develop internal and external communications for clients using traditional public relations efforts [press kit development, events, media relations, etc...] combined with innovative new techniques such as paid "advertorial" and "blogging" to paint a strong client brand picture. Duffield holds a degree in journalism and graphic design from the University of Iowa. For a biography, photo or to schedule an interview, contact Michael Duffield Communications at: 423 209 2986.


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