Mionetto Presents 'il' Spr!z - The First Ready-to-drink Spritz

Mionetto, the leading Prosecco brand in the U.S., is launching 'IL' SPR!Z, the only ready-to-enjoy cocktail of its kind in the U.S. market, today. Wildly successful in Italy, 'IL' SPR!Z celebrates the Italian lifestyle with one of the country's most beloved aperitifs. Crafted from the original Spritz recipe of the Veneto, 'IL' SPR!Z, is made with premium frizzante sparkling wine, natural colors and aromas, and flavors of fresh orange and select herbs to create its authentic character.

With 8% alcohol and less than 100 calories per 4 oz serving, 'IL' SPR!Z is even more inviting. 'IL' SPR!Z, will be sold nationally in 750ml $14 and 375ml $8 formats. The 187ml size will follow in September, 2012, offering multiple size options for consumers and restaurateurs alike.

Simply pop the 'IL' SPR!Z crown-cap closure, pour over ice and garnish with a slice of orange or a green olive. 'IL' SPR!Z, a wine- not spirit-based cocktail, is the perfect accompaniment for chips, salumi and cheeses.

"Mionetto is widely credited with introducing Americans to Prosecco," states Enore Ceola, Managing Director of Mionetto USA. "We experienced the market embracing Prosecco and we believe that Americans will fall in love with, 'IL' SPR!Z for its authentic taste profile and innovative packaging and concept."

'IL' SPR!Z joins Mionetto's premium range of 'IL' wines comprised of Italy's most popular varietals: 'IL' Prosecco, 'IL' Moscato, 'IL' Lambrusco. 'IL' Prosecco and Moscato are available in 750ml and 375ml sizes.

Mionetto, which marks 125 years of crafting Prosecco in 2012, sells and markets leading Prosecco and sparkling wines nationally across the US. Mionetto's lineup includes: Prosecco- 'IL' Prosecco D.O.C., Prosecco Brut D.O.C., Prosecco-Certified Organic, 'MO' Prosecco Superiore Valdobbiadene D.O.C.G. and Sparkling-'MO' Cuvee Rose 1887, 'IL' Lambrusco, 'IL' Moscato, and Mionetto Moscato Dolce. For more information on Mionetto's extensive offering of Prosecco and Sparkling Wines please contact Elizabeth Kane Tate at Elizabeth@EKTCommunications.com or Robecca Smith at RSmith@RSmithPR.com