National Restaurant Association To Announce New National Participants In Kids Livewell Program

Monday, May 7, at 10:30 a.m. at NRA Show 2012, the National Restaurant Association will announce new participants in its award-winning Kids LiveWell program, a groundbreaking initiative that is providing parents with a growing selection of healthful children's menu options when dining out. The program, which started with 19 restaurant brands representing 15,000 locations, has achieved significant growth since its July 2011 launch. Impressive new totals will be announced Monday.

The press conference at the NRA Show Booth (#6600) will feature Dawn Sweeney, President and CEO of the National Restaurant Association, and Anita Jones-Mueller, President and Founder of Healthy Dining, as well as representatives from some of the new participating companies. A culinary demonstration will follow the press conference.

To join Kids LiveWell, restaurants agree to offer and promote a selection of items that meet qualifying nutrition criteria based on leading health organizations' scientific recommendations, including the 2010 USDA Dietary Guidelines. The National Restaurant Association developed the program in collaboration with Healthy Dining, whose team of registered dietitians works with restaurants to identify and validate the qualifying menu choices.


WHO: Dawn Sweeney, President & CEO of the National Restaurant Association, Anita Jones-Mueller, MPH, President & Founder of Healthy Dining, Representatives from new participating companies

WHAT: Kids LiveWell Press Conference & Culinary Demonstration

WHEN: Monday, May 7, at 10:30 a.m. central time

WHERE: NRA Show 2012 at Chicago's McCormick Place NRA Show Booth #6600

RSVP: Katie Laning Niebaum, kniebaum@restaurant.org, (202) 973-3967.


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Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 970,000 restaurant and foodservice outlets and a workforce of nearly 13 million employees. Together with the National Restaurant Association Educational Foundation, the Association works to lead America's restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve. For more information, visit our Web site at www.restaurant.org.