Navitas Naturals Introduces The First Organic Dragonfruit Slices - A Purple, Sun-dried Cactus Superfruit From Thailand

Navitas Naturals' new organic Dragonfruit Slices unleash the sweet flavor of the tropical superfruit in a chewy, dried-fruit leather style. The exotic-looking Dragonfruit has a well-rounded nutrition profile that includes omega 3's, antioxidants, protein, iron, fiber, and an abundance of vitamins and minerals. Navitas is a Gold sponsor of Natural Products Expo West in Anaheim, CA (March 7-11), and will launch this product at the event.

"There's nothing like our Dragonfruit Slices in the marketplace today," says Zach Adelman, CEO and founder of Navitas Naturals. "Our customers are looking for nutritious, organic grab-and go snacks, and this provides them with a new superfood option that's out of the ordinary," adds Adelman.

Dragonfruit Slices have a delicious sweet flavor and a chewy texture that's ideal as a delicious snack right out of the bag. The taste of this superfruit is similar to pears, mangos and kiwifruits. Like any dried fruit, purple Dragonfruit Slices can be enjoyed as an ingredient in many healthy recipes including salads, trail mixes, oatmeal, cereals, desserts and baked goods.

Made from the sweeter red variety of Dragonfruit (also known as Pitaya), a cactus that grows in tropical regions of the world, Navitas Naturals Dragonfruit Slices are 100% fruit. Offered in a 3-ounce bag for $8.99, this product is raw, certified organic, gluten-free, Non-GMO Project Verified and vegan. Navitas Naturals products are available at hundreds of stores around the country including Whole Foods Markets, Wegmans, Sprouts and HEB, as well as online at navitasnaturals.com and Amazon.

To create this unique superfruit snack, small-scale farmers in the lush tropical regions of Thailand select the finest red dragonfruit that is sustainably harvested from night-blooming cactus plants. The fruit is created only if the cactus flowers are pollinated at night by bats, moths and nocturnal creatures. The soft, pulpy center of each Dragonfruit is speckled with tiny black seeds, and this fibrous sweet pulp is carefully removed in slices that are sun dried at low temperatures to protect the nutrients.

Called kaeo mangkon (dragon crystal) by indigenous people in Thailand, Dragonfruit is famous for its bright colors and odd eye-catching shape - but it's also well known for its powerful nutrition profile. Dragonfruit is a strong source of vitamins, including C and B, and it contains an abundance of key minerals including iron, magnesium and phosphorus. Dragonfruit Slices provide 2g of protein per serving, which is a lot for a fruit, and it's also a rich source of essential fatty acids including omega-3. Dragonfruit offers many antioxidants including complex phytoalbumins and lycopene. It's a bonus that the fruit is low in calories, and it's comprised of complex carbohydrates that can easily be broken down by the body.

About Navitas Naturals - The Superfood Company
The mission of Navitas Naturals is to provide the finest organic superfoods that increase energy and enhance health. Since 2003, health-conscious people have been choosing their organic superfoods because they're a diverse whole-food source of antioxidants, protein, essential fats, minerals, vitamins and other key nutrients. All of their products are certified organic and Non-GMO Project Verified, and use methods such as freeze-drying and low temperature processing to ensure maximum nutrition and flavor. Organic certification and non-GMO verification are important for ensuring the integrity of their foods, and for protecting the environment and health of farmers.