New Food Embossing Inventions Makes Pizza Talk

Advertising pizza is nothing new.
Creating a pizza that advertises, however, is a different story.
New York, NY -- September 20, 2002 -- A pair of products
that promise to do just that are set to debut at the Northeast Pizza Expo
in Atlantic City on October 2 and 3, 2002 booth #225 during 'National Pizza
Month'.

New York-based Gourmet Impression has developed two new hand-held tools
that allow restaurants, caterers, and other food businesses to turn pizzas,
calzones, and other food items into edible experiences and advertisements.

Using modular devices called the "Roller" and the "Stamper", companies can
emboss their logo or advertising messages on food items. Initial prototypes
are designed for pizzas, calzones, bread sticks, cheeses, melons, white
bread, pita breads, brownies, pies, butter sticks as well as baked potatoes.

The Stamper tool works like a rubber stamp. It is roughly 4" tall, with
modules of varying lengths and widths. By pressing, it easily and quickly
embosses a text message or an image into a food item. Everything from
personalized 'Happy Birthday' messages to advertisements and company logos
can be embossed within seconds.

A unique feature of the Stamper is that it can be adjusted for the depth of
the food being embossed; a deeper setting can be used for bread dough, for
example, while a shallower setting can be used for cheese. The tool can cut
out food at the same time it is embossing.

The Roller device features a wheel that is 6" in diameter and 3/4" wide,
with a fender for gripping. Rolling the tool across many foods, including a
pizza or around the crust imprints a customized message. The embossment
depth can be altered to fit the food depth.

Using the Roller, Gourmet Impression envisions the creation of varying
shaped crackers and breadsticks they call "Pizzals" (pronounced Peet-sul).
The "Pizzals" would carry messages or advertisements and could be dipped in
marinara, tomato sauces, or salsas, by customers.

Gourmet Impression's brand of food embossing products are simple to use and
durable. Their ergonomically modular design will make them popular with
chefs. They are easily taken apart for cleaning and can withstand the high
heat of commercial dishwashers.

The products are a great way for a company to add value to their food
product - they can reinforce a restaurant's brand or advertise additional
products and services in an attention grabbing way. In addition, new movie
releases can now pay to advertise on food products (e.g. "Jurassic Park
Pizza from Pizza House", etc.).

The company is interested in licensing these tools for use in fast food


chains, restaurants, catering operations, home usages, and children's
baking toys. Product design and development is by exo Design, an
award-winning firm located in Pleasanton, CA.

The company will be exhibiting at the International Restaurant and Food
Service Show of New York, (Booth 3628) January 19-21, 2003. For more
information and product images visit the website at
http://www.gourmetimpression.com

Media Contact: Rich Errera
Tel: 631-930-6014
Email rich@gourmetimpression.com

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