New How To Guide On Starting A Food Truck Business

The food truck craze might be at its zenith in Los Angeles; but in the rest of the country, it's just starting to catch fire. The allure of hitting the road to sell food creations to an eager audience has captured the imaginations of aspiring and experienced foodies in major cities throughout the nation.

Although millions dream of having their own business, few know how to do it successfully-particularly in the new and evolving arena of mobile food. In The Complete Idiot's Guide to Starting a Food Truck Business, author, Alan Philips shares the secrets-and the fun-of a successful food truck operation. This book includes:

- A primer on the food truck industry
- Food truck business plans, financing, and details on licensing and registration
- Tips for maximum efficiency
- How to promote food truck businesses on social media outlets
- Food truck safety
- Tips on building clientele
- Guidance on growing the business and expanding into a fleet of trucks

Making good food is not the only key to success in the food truck industry. The Complete Idiot's Guide to Starting a Food Truck Business breaks down the business into understandable terms with food, marketing, and money saving tips.

About the Author
Alan Philips (New York) is a hospitality entrepreneur, marketing expert, and the founder of the Guerrilla Culinary Brigade. Philips first job in the hospitality world was a coveted culinary stage with celebrity chef Wolfgang Puck at the original Spago Restaurant on Sunset Boulevard. In 2001 he launched his own hospitality marketing and consulting firm. He consults on projects for hotels, casinos, restaurants, celebrity chefs, nightclubs, caterers, and mobile food operations both nationally and internationally.

Most recently, Philips has been lauded for bringing "pop up" restaurants to New York with The Feast and The Hunger, as well as his underground wine society, The Thirst. He has executed seven "pop up" restaurants in Manhattan with partners such as Seamus Mullen, Todd English, the world- famous Le Cirque Restaurant, Grey Goose, Urban Daddy, Gilt Group, Grand Hospitality, and Frederick Wildman Wines. In 2011 Alan launched two restaurants, CO-OP Food & Drink and Viktor & Spoils.

Philips and his projects are regularly covered in major lifestyle and industry publications, including W Magazine, NY Post, NY Times, Cooking Channel, Fox News, among others. He regularly writes about the world of food, drinks, and nightlife.

The Complete Idiot's Guide to Starting a Food Truck Business
ISBN: 9781615641628, April 2012, $19.95
Author: Alan Philips (New York)

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Our readers are savvy and smart, but like most people, they sometimes encounter tasks or topics that make them feel like ... well, complete idiots. Complete Idiot's Guide authors understand that feeling and know how to take the sting out of a steep learning curve. They offer simple steps, clear information, inside tips, and an occasional dollop of humor.
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