New Organic Yerba Mate Drink From Guayaki Follows The Whole Plant Herbal Medicine Tradition Of South America

Invigorating 'Pure Heart' Features Delicious Organic Raspberry Flavor & Yerba Mate's Robust Nutrition


Guayaki has raised the bar in the beverage industry by offering functional organic drinks that are stimulating, refreshing, nourishing, and made with only pure natural ingredients. Pure Heart, a "Raspberry Revolution" blend, is Guayaki's lastest addition to their award-winning line of Organic Yerba Mate Drinks. Pure Heart features invigorating organic yerba mate (mah-tay) combined with hawthorn and yarrow - all of which are herbs known to promote improved cardiac performance. This heart-healthy blend is combined with organic rose hips, hibiscus, organic raspberry juice and cranberry juice to create a delicious and refreshing grab-and-go drink.

Yerba Mate - A Healthier Buzz from 'Nature's Perfect Stimulant'

The unique combination of robust nutrition and balanced stimulation from the brewed leaves of the rainforest yerba mate tree make Guayak� Yerba Mate the healthiest source of energy on the planet. Guayaki Pure Heart contains caffeine comparable to coffee and energy drinks; however, the caffeine is balanced by mate's content of theobromine (the euphoriant in chocolate), and another mild stimulant named theophylline. Yerba mate is also a good source of B vitamins including pantothenic acid - the "anti-stress'' vitamin which promotes proper function of the adrenal gland. Yerba mate is also a rich source of magnesium, which has been proven to ease anxiety. Many caffeine-sensitive people that drink yerba mate gain vitality and clarity of mind, but don't experience the jitters, stomach discomfort, energy crash and headaches that are common complaints expressed by people that drink coffee and energy drinks.

A nourishing 'whole herb' that offers adaptogenic properties, yerba mate contains 24 vitamins and minerals, 15 amino acids, 11 polyphenols and saponins (phytochemicals that bolster the immune system). Unlike other functional and energy drink concoctions on the market today that feature synthetic and isolate ingredients, Guayaki follows a "whole plant - whole health" herbal tradition that unleashes the natural form of these nutrients in a way that the body can easily absorb and process them. Guayaki Pure Heart is mildly sweetened with organic cane juice, and has far less calories (50) per serving than most other drinks in the marketplace. Offered in a 16-ounce premium bottles for a SRP of $2.19, Guayak� Pure Heart can be purchased at thousands of natural foods stores, supermarkets, cafes and gyms throughout North America and at www.guayaki.com.

New Research Highlights How Rainforest Yerba Mate is of Benefit to the Cardiovascular System

For many centuries, the traditional yuyeras (indigenous herbalists) of South America have used yerba mate as the base for their daily herbal medicine. They believe that yerba mate acts as a catalyst to enhance the healing powers of the other herbs in their remedies and helps assimilate the herbs into the body. Now, modern science is backing up many aspects of their cultural beliefs. A compilation of research published in the November 2007 issue of the Journal of Food Science* details mate's many attributes. In particular, the report highlights how modern science has found yerba mate to be of benefit to the cardiovascular system. The supporting research includes the following findings:

� Administering Mate extract decreased the lipid oxidation in the heart by protecting myocardial tissue. (Schinella and others, 2005).
� Mate was also tested against peroxynitrite-induced cytotoxicity, associated with stroke and myocardial ischemia, restriction in blood supply, and Mate tea showed the highest inhibition against cyctotoxicity,