Newcastle Brown Ale Raises A Glass To Surviving The Holidays During National Grocery Promotion

FOR IMMEDIATE RELEASE
Leading Import Beer to Offer Tongue-in-Cheek 'Holiday Survival Guide' Featuring Recipes by TV Chef 'Sam the Cooking Guy,' Plus Discounts on Snowboards, Electronics and More

San Rafael, Calif. (Nov 13, 2007) - Travel woes, high-strung relatives and a 15-pound frozen turkey just waiting to be trimmed. This holiday season count on these and other stresses to be a little easier to swallow thanks to Newcastle Brown Ale. The leading imported beer will roll out a national holiday survival-themed promotion in more than 5,000 grocery and liquor/beverage stores in November. In addition to giving tips on cooking with Newcastle and pairing it with favorite holiday foods, the beer brand is also offering discounts on numerous lifestyle items from various promotional partners - all designed to help consumers relax and enjoy the holidays.

A Newcastle Brown Ale "Holiday Survival Guide," offered free to consumers at retail where legal, is authored by noted TV chef "Sam the Cooking Guy" (a.k.a. Sam Zien) and contains sweet and savory holiday recipes, along with promotional offers from brands such as:

� Cranium - makers of Cranium WOW, the adult party game that's perfect for any occasion and makes everyone look good, available only in black this fall
� HEAD - purveyors of snowboard equipment
� RoadRunner Sports - the world's largest running and walking store
� V-MODA - a music lifestyle brand offering high-end headphones for the iPod�, iPhone and other MP3 players
� Mondo - creators of the Mondo Mint digital home stereo system for the iPod, MP3 players and PC and Mac computers

- more -




Newcastle Brown Ale "Holiday Survival" Campaign - Page 2


"Everyone is familiar with the challenges of holiday travel, jam-packed family time and the busy shopping season," said Bill Wetmore, customer marketing director for Scottish & Newcastle Importers. "We think this campaign is a fun, humorous way to show consumers that it is possible to keep their sanity intact, as long as they've got great food, lots of entertainment and of course, Newcastle Brown Ale."

The trials and tribulations of holiday travel, cooking, overeating and entertaining are woven throughout the Guide through the perspective of "Sam the Cooking Guy." Zien, who stars in the Discovery Health show "Just Cook This!", is known for his edgy, humorous approach to cooking and revels in proving a no muss; no fuss meal is always a hit. He takes this credo into the holiday kitchen in the "Holiday Survival Guide," giving consumers all the ammo they need to prepare spicy cocktails, barbecued turkey, Newcastle-infused dessert and much more.

The "Holiday Survival Guide" and surrounding collateral were designed by San Diego's VitroRobertson.

For media inquiries, including interview scheduling, please contact Formula at
310-578-7050.

ABOUT NEWCASTLE BROWN ALE
In 1927, in the North East of England, Colonel Jim Porter created premium bottled ale with its own unique colour, taste and character that quickly became a local favorite. Best served cool, Newcastle Brown Ale has since become a world favorite. Scottish & Newcastle Importers, Co. (S&NI) is a wholly-owned subsidiary of Scottish & Newcastle plc, the world's seventh largest brewer. Based in San Rafael, Calif., S&NI imports a range of premium beers, including Newcastle Brown Ale, the no. 13 imported beer in America, and Kronenbourg 1664, the no. 4 beer of Europe. To learn more about Newcastle Brown Ale, visit www.newcastlebrown.com.

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