"numi Debuts Pure Fruit Iced Tea Line For Foodservice Industry"

(Oakland, CA, May 10, 2006) Numi Organic tea, complementing its existing lines of upscale organic Fair Trade Certified teas, will debut is foodservice iced tea line in Booth 4806 at the upcoming National Restaurant Association show, May 20-23, at McCormick Place in Chicago.

The Numi difference is distinguished by the presence of natural fruit sugars rather than perfumed oils, artificial sweeteners, or any other kind of sugar, thereby producing a fresh, clean taste with no after effects on the palate. Reem Rahim, Co-Founder of Numi says: "Numi is the only purveyor presenting a totally organic and naturally sweet tea beverage in the foodservice industry today!" Infusion and blending of exotic freeze-dried pineapple, lemon, orange, raspberry, cherries, bananas, currants, or lime with Numi Organic teas insures a "just squeezed" taste. Herbs of Moroccan mint, lemongrass combine with tart hibiscus, sweet lemon myrtle or delicate jasmine and Numi Organic teas to refresh the spirit, pacify the heat and restore a sense of balance.

Upscale and natural, Numi's foodservice selection offers Black Iced Teas (High Mountain Black Ice, Tropical Breeze, Brrgamot Black); Green Iced Teas (Cool Jasmine Ice, Mate Lemon Green, Cool Mintea Green); or caffeine-free Herbal Iced Teasans (Berried Treasures, Lime Oasis, Lemon Honeychill, Red African Ice). Brrgamot Black recently won Best Commercial Brew and Best Black Tea at the World Tea Expo.

Numi's Equipment Program includes a 3-gallon iced tea dispenser plus the brewing equipment required and maintenance Fair of charge if client orders comply with program standards for selections of Black Mountain Mist, Tropical Sunset or Jasmine Dream. Additionally, POS Iced tea Counter Card/Danglers are available to highlight the refreshing full leaf and natural difference patrons will be drinking.

For further information, visit www.numitea.com or stop by Booth 4806 at the NRA Show and personally meet Ahmed Rahim, Co-Founder or Jerry Maynard, VP of Sales for Numi.