Nyc Brasserie Changing The Midtown Dining Scene

Located on the north end of the midtown mecca Rockfeller Center, is Brasserie Ruhlmann. This French Brasserie, complete with a sprawling terrace and art deco design, is updating their digital presence with an innovative website and interactive Instagram campaign, changing the playing field of the Midtown dining scene.


Brasserie Ruhlmann is keeping up with the digital times and encouraging their diners to help create the aesthetic of their new site. The clean, modern layout is even easier to navigate and reflects the shift to a more contemporary spirit for the Brasserie. The updated homepage features a series of photos capturing their French classics, inventive cocktails and architecture hallmarks; each tagged with Instagram hashtags.


The "Snap & Share" campaign encourages diners to share their Brasserie Ruhlmann experience by taking, sharing and tagging photos of their visit on Instagram, with hashtag #brasserieruhlmann. Each week, Brasserie Ruhlmann will select a handful of new photos and add them to the featured photos on their homepage.


One of the most popular sites at Brasserie Ruhlmann is their large terrace overlooking the busy plaza. With a new adjunct space just to the west of the original terrace, it now holds 180+ people. And the southern exposure ensures the outdoor space is bathed in sunlight throughout the day. At night the terrace slips into a chic locale, reminiscent of Parisian cafes.


"When choosing a restaurant for after work or weekend dining, Midtown doesn't often come to mind, but we're changing that. Midtown just makes sense. We're natural meeting spot in the center of this busy city, " said Bernard Collin, Managing Partner of Brasserie Ruhlmann. "With our large terrace, happy hour specials and French brasserie menu we've created a unique scene that the business crowd, tourists and locals can all enjoy."

For more information on Brasserie Ruhlmann visit: www.brasserieruhlmann.com


ABOUT BRASSERIE RUHLMANN

Brasserie Ruhlmann pays homage to the early 20th-centry icon and the art-and-intellectualism era of the Parisian brasserie and �mile-Jacques Ruhlmann, legendary French designer. At the helm is Chef Laurent Tourondel, serving up sophisticated French brasserie fare. He's built a career at Michelin and New York Time's rated restaurants and concepted BLT Steak, BLT Prime & BLT Fish. Centrally located in New York's Rockefeller Center, Brasserie Ruhlmann is perfect for business lunches, relaxed dinners, holiday celebrations and private events. Spring through Fall the large terrace is an ideal place to gather for dining and cocktails, right in the heart of Rockefeller Center.

ABOUT ABLE SOCIAL

ABLE is a New York based marketing agency catering exclusively to the food and wine industry. ABLE develops creative B-to-C and B-to-B marketing strategies that raise awareness for clients through digital marketing, promotional events and media placements.