The Pr Experiment Serves Up Food Pr With Radical New Compensation Model

Headline:

The PR Experiment Serves Up Food PR and Marcom Services with Radical New Compensation Model

News Points:

� The PR Experiment launches today as a new PR and marketing communications consultancy for start-up food companies challenged by limited budgets. What sets The PR Experiment apart is its compensation model: Clients pay what they can afford based on what they believe the services are worth.

� The PR Experiment targets the micro-niche segment of food start-ups, which are typically self-funded and often must defer PR and communications needs until very late in the product marketing cycle.

� The PR Experiment is conducted by Jeff Davis, a 25-year PR veteran and producer of Food Fete, a series of sponsored media events for the specialty food industry. Jeff is targeting entrepreneurial food businesses based on successes stemming from Food Fete, which has resulted in strong relationships with the national food press.

� Focusing mainly on new product introductions and customer communications, The PR Experiment will utilize social media and rich media tools to deliver information to an opt-in list of food editors and bloggers.

Quotes:

� "The PR Experiment opens up the PR doors to small food companies that have previously been closed - or at least tough to push through."

� "We don't want budget to be the deal-breaker for a small food company needing PR and marcom services that can make a measurable difference in their business."

� "Our 'pay what it's worth' compensation model might be described as a hybrid of proven payment models such as eBay, Priceline, or even how the band Radiohead recently offered its latest album as a free download, in exchange for an optional donation. While we're not providing services for free, we're dialed into how costly PR services can be for self-funded food start-ups, and are doing something about it."

� "Focusing on a limited number of services in a niche market is the best formula for us and our clients to make this model work."