The Prime Grill Goes Prime Time:

THE PRIME GRILL GOES PRIME TIME:
NEW YORKS HOT, ACCLAIMED  AND KOSHER - STEAKHOUSE
TO OPEN IN AVENTURA

Eliot Harary and Joey Allaham, co-owners of The Prime Grill, a hot Manhattan restaurant that serves oversized glatt kosher cuts of fine, aged prime beef, duck, and veal, as well as sushi and other high end specialties, have announced plans to open a South Florida version of their restaurant in March 2003. Located at the Shoppes at the Waterways, in Aventura, the 375-seat restaurant, is expected to be a magnet for observant - and non-observant - food and wine aficionados in Dade, Broward and Palm Beach counties.

The Prime Grills flagship restaurant, located at 49th Street and Madison Avenue, is one of New York Citys most acclaimed steak houses. Its rated number 24 (excellent) in Zagats 2003 restaurant survey and 23 in Zagats 2002 edition, which says this new midtown steakhouse serves excellent beef, so good you forget its kosher, and delicious sushi, too.

Promising to spare no expense in bringing the highest quality dining experience to the community, Harary, a restaurateur/antiques dealer with a keen interior design sense, is elegantly transforming the 12,000 square foot indoor/outdoor waterfront space. In establishing South Floridas first upscale kosher dining destination. Harary and Allaham are confident that The Prime Grill will draw an eager audience. They also plan to position The Prime Grill as a meeting place for professionals such as doctors and lawyers and a gathering spot for a younger crowd, appealing to this rapidly growing segment of South Floridas Jewish community with live music, deejays, and exciting special events.

We had a runaway success with our New York operation, simply because there was and is no other restaurant quite like The Prime Grill, Harary offered. It has become the restaurant of choice for a very savvy business clientele. I think the situation is similar in Aventura; we expect to see many of our New York clients with homes in South Florida at the restaurant and we look forward to getting to know the local community and cultivating a whole new clientele.

The Prime Grill will feature a wide-ranging menu showcasing the finest choice cuts of Orthodox Union approved glatt kosher beef, butchered daily on-site and dry aged for a minimum of 21 days for ultimate tenderness and flavor. Co-owner Allaham, a fourth-generation butcher, whose family has been in the business for over 300 years, oversees butchering and the daily selections, ensuring the consistent quality of the beef. Executive chef David Kolotkin will travel to Florida to oversee operations. Kolotkins prior culinary experience transcends the world of kosher fine dining. He garnered kudos during stints at Windows on the World and New Yorks elegant hotspot Patroon. The extensive menu will include plenty of alternatives for those who eschew red meat including local and imported fish, a sushi bar offering delicious ultra fresh sushi and sashimi and imaginative rolls, such as the Jerusalem  salmon skin inside, smoked salmon, avocado and mango on the outside.

Starters will include a variety of items from the sushi menu, flavorful soups and a delicious assortment of appetizers including BBQ duck spring rolls, house smoked salmon served
with a phyllo wrapped knish, and house made sausages served with red bliss potatoes and mustard sauce. Just off the open kitchen, a central sushi bar and salad station jut out; with fresh made to order salads and sushi platters assembled right in diners midst. In the center of this buzzing activity, a power chefs table seats 10-12.

Steaks and other meats from Prime Grills private dry aging room receive star billing here and are served with choice of biarnaise or red wine shallot sauce. Favorite cuts include the New York Rib, Prime Grill filet and the Prime Reserve Cut  aged 45 days. Daily specials include juicy T-b