Qdoba Mexican Grill Introduces New Tagline

Qdoba Mexican Grill recently launched a new tagline that asks the question, "What are you going to love at Qdoba?" Designed to communicate the abundance of choices offered to guests, the tagline will be used in Qdoba's new television commercial, radio spots, print advertising, and throughout the restaurants.

Developed by Denver-based Morey Evans Advertising, Qdoba's new theme is a branding tool that promises diners that they will find something to love at Qdoba. In addition, whether it's specific menu items, speed of service, or fresh ingredients, the tagline allows guests to personalize their answer based upon their individual preferences.

According to Qdoba President and CEO Gary Beisler, the new branding campaign focuses on Qdoba's variety of unique fresh flavors, while conveying confidence that the guest will have a product and experience that they will enjoy.

"We are proud of our products and the variety that we offer to our guests. "What are you going to love at Qdoba" simply reinforces the personal choices and options available at Qdoba," said Beisler.

About Qdoba Mexican Grill
Qdoba Mexican Grill combines fresh ingredients with an innovative combination of sauces, salsas and marinades to create non-traditional, fast-casual Mexican fare. The first Qdoba Mexican Grill opened in Denver in 1995, and the fast-casual chain now has over 200 restaurants located in more than 30 states. Qdoba's menu centers around large signature burritos that offer unique flavors, including poblano pesto, fajita ranchera and chicken moli. The menu also includes grilled quesadillas, taco salads, nachos, Naked Burritos, tacos and soup. All entrees are prepared in front of the customer and topped with personally selected ingredients, including one of five distinctive salsas. For more information about Qdoba, please visit www.qdoba.com.
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Editor's Note: Art available upon request