Roaste Embraces Social Shopping, Giving Coffee-lovers More Opportunity To Share

ROASTe (www.roaste.com) launched several new social-sharing features today, becoming the first coffee e-commerce site to embrace social shopping. Users can now share news of their coffee purchases across the most popular social networks, as well as seek advice from their friends on future purchases more easily on ROASTe than anywhere else on the web.



The world's largest coffee marketplace - online or off - also added new ways yesterday for users to engage directly with the brand and receive a faster response. The additions reflect a comprehensive social media strategy that recognizes coffee's unique ability to bring people together and facilitate sharing.



"Coffee IS sharing. From first dates and best friends catching up to business deals all over the world, the most passionate sharing happens over coffee," said ROASTe co-founder Scott Lush. "Our relationships today are thriving over social media, and ROASTe users have a wealth of social tools to share old school 'coffee talk' with their friends over the world's most popular social networks."



Social media functionality has been a part of the site from the beginning, with users encouraged to create personal profiles and use private messaging to communicate with one another. A vibrant community of coffee-lovers interacts around ROASTe's deep archive of original articles and intelligent blog posts excerpts from micro-roasters and other coffee experts. Social media features added today include:



� Facebook "Like" Buttons - Already able to share ROASTe content on Facebook and login with Facebook Connect, users can now share more content over Facebook and create a more personalized ROASTe experience by clicking newly added "Like" buttons.



� TurnTo Networks - With 1-click, users can now share and get advice on coffees from their friends on Facebook, Twitter, LinkedIn, Google, Yahoo, Microsoft, AOL, Mac and others via the innovative "TurnTo" button.



� Kampyle - Users can click new "Give Feedback" buttons throughout ROASTe to easily share opinions. The data is quickly converted into advanced analytics and used to provide users with an optimized experience.



The company's Facebook page has more than quadrupled its following in the last six months. Fans engage in creative contests for coffee giveaways, and the page become a trusted source for people seeking the web's most interesting daily content about coffee and coffee culture.