Scharbo To Handle Atlanta Bread Co. Advertising

ATLANTA - Scharbo and Company here has been named agency-of-record for Atlanta Bread Company.

Billings and the other finalists were not disclosed.

Atlanta Bread Company is a leader in the bakery cafi segment, offering guests consistently great food made from fresh, quality ingredients. The client continually expands it menu to include new foods that satisfy a variety of tastes. From hot breakfast sandwiches to grilled Paninis at lunch and dinner - and catering for businesses and special events - Atlanta Bread Company truly is "more than just bread."

"We have a great story to tell in the restaurant and food-service industry, and I think the client agreed," said agency founder Ron Scharbo. "We're looking forward to helping them write several more chapters in their ongoing success story."

The agency's first work will break in the third quarter of this year.