Serendipitea Launches A Line Of Fair Trade Certified Tea

SerendipiTea announces it will partner with Fair Trade product certifier TransFair USA to offer a complete line of Fair Trade Certified tea. The loose leaf tea, which will include Single Estate varieties as well as signature SerendipiTea flavors, will begin distribution January 2005 throughout the US. The line will be available in bulk and retail packaging.

SerendipiTea supports the Fair Trade certification to help ensure that farmers in developing countries receive a fair price for their products.

SerendipiTea, established in 1995, is an Award Winning importer/manufacturer of premium loose leaf tea and tisane and can be found in restaurants, specialty food stores as well as tea houses and cafes throughout N. America. SerendipiTea works closely with some of the most prestigious tea gardens and specialists around the world, maintaining knowledge and expertise regarding all facets of tea and production.

Linda Villano, co-founder and owner of SerendipiTea said, "This is a great opportunity for our customers to drink premium grade tea while supporting a higher quality of life for farmers and encouraging sustainable agriculture. Launching a line of Fair Trade tea establishes a meaningful partnership with tea farmers and their families."

Fair Trade allows farming communities around the world to improve their quality of life. Guaranteed fair prices give farmers greater access to improve healthcare, education, and housing for their families. Their children are eating better and staying in school longer. Greater income allows farmers to re-invest in their farms and improve the quality of their harvest and the quality of their lives. Fair Trade Certified teas are certified organic and are grown to protect wildlife habitats and soil.

SerendipiTea joins over 300 other companies who are now offering Fair Trade Certified products. TransFair USA also certifies coffee, cocoa, bananas, mangos, pineapples, and grapes. Distribution of Fair Trade products has exploded from several hundred US outlets four years ago to an estimated current 20,000.

SerendipiTea carries an extensive line of loose leaf flavored and unflavored black, green, white and oolong tea, masala chai and tisanes as well as tea accouterments. All SerendipiTea products are available through the company's website: www.serendipitea.com or by calling 1-888-832-5433.