Sherri Johns Of Wholecup Coffee Consulting, Llc To Speak On The Hot Topic Of Coffee At Ferdinand Metz Foodservice Forums

Specialty Coffee is a topic Sherri Johns, Coffee Industry Specialist for more than 30 years and Consultant has in-depth understanding of. This lively presentation, "Brewing Profits with Delicious Coffee", Sherri shares coffee knowledge, brewing "tips and tricks", delivering the optimal customer coffee experience, while sharing a formula that boosts bottom line profits at the very popular Ferdinand Metz Foodservice Forums at the Western Foodservice and Hospitality Expo, San Diego Convention Center August 30 - September 1, 2009.



"It is an honor and a delight to present at the Ferdinand Metz Foodservice Forums" says Sherri Johns, President of WholeCup Coffee Consulting, LLC. "How many times have you enjoyed an amazing meal, each course inspiring, plated and presented with flair and prepared with the utmost care, only to be let down with an anticlimactic experience of stale, weak, coffee. I want to change that and educate chefs on the value of high quality, fresh roasted, properly prepared coffee as it relates to customer satisfaction, increased profits and creating a sustainable global economy."



Glenn Celentano, Director of Sales, Reed Expositions Foodservice Events comments, "Sherri provides a wealth of information on coffee origins, brewing techniques and how delicious coffee is profitable. She is entertaining, enthusiastic with an amazing level of details about her subject. She is inspiring. We could not have a more appropriate speaker on coffee!" comments



Chef Metz comments, "Now more than ever, coffee is a wake up call. At the end of the day, serving a better product will make more money". Mrs. Johns was handpicked by Ferdinand Metz, Master Chef and head of the Culinary Institute of America for more than 20 years, to participate. The Ferdinand Metz Foodservice Forums provide the gold standard, industry-leading educational content that is practical and relevant for today's foodservice professionals. Industry leader Mrs. Johns delivers applicable business lessons, the latest information on trends and best coffee practices in the market.



Sherri Johns
Sherri Johns, coffee industry specialist and retail consultant bridges the gap between producers and consumers of specialty coffee and President of WholeCup Coffee Consulting, LLC. WholeCup Coffee Consulting LLC specializes in international new retail business development, barista events, jams and competitions, personalized barista training and coffee education with over 35 years of experience. Mrs. Johns is Managing Director of the Ultimate Barista Challenge, known as the "Iron Chef of Coffee", in China, USA & Korea. Previous Coordinator of the first regional and national barista competitions USBC (United States Barista Championship) and former co-coordinator of the WBC (World Barista Championship) and Past Board Member of Specialty Coffee Association of America and International Women's Coffee Alliance, International Coordinator and Head Judge of the World Barista Championship. Previous experience includes opening 20 Starbucks locations and a certified trainer, owner and Chef of the Blue Note Caf� in San Francisco. As a professional coffee cupper (taster), she has a well developed palate similar a Sommelier and is one of only three Head Judges in the esteemed program Cup of Excellence, since 2002. Sherri is published in international trade magazines and author of "Coffee Cafe" published in 10 countries. Mrs. Johns is a featured speaker at the Ferdinand Metz Food Service Forums, international conferences and expositions and a global educator on coffee, recently at Le Cordon Bleu in Lima, Peru. WholeCup Coffee Consulting, LLC has provided consulting services for the public and private sector in 25 countries to date