Simplot Executive Chef Mark Hill Attends Uc Berkeley Green Resource Faire

SIMPLOT� FOOD GROUP REINFORCES POSITION ON ENVIRONMENTAL STEWARDSHIP
Executive Chef Mark Hill attends UC Berkeley Green Resource Faire, delivering message of corporate responsibility and respect for Earth's resources

(Berkeley, CA, April 24, 2008)- Simplot�, inventor of the famous frozen french fry more than 50 years ago, continually places priority on social corporate responsibility. Simplot Executive Chef Mark Hill was on the scene at the Green Resource Faire, kicking off UC Berkeley's Earth Week alongside some of the most prominent eco-friendly organizations, including Wiser Earth, Urban Releaf, Food First and CALPIRG (California Student Public Interest Research Group), serving samples of Guacamole Especial. Hill provided students with the Green Brochure and an Earth Day Tip Card, inviting them to do their part to join Simplot in reducing their carbon footprint.

The Green Brochure explains Simplot's commitment to conducting business through eco-friendly practices, such as respecting the Earth's resources with their dedication to the three R's: Reduce, Reuse, Recycle. Simplot thinks "green" every day, exploring new technologies and alternative solutions to reduce impact on land, air, water and energy resources. The company's investment in equipment to reduce water use, plant waste and air emissions; generate soil-improving byproducts; and save energy turns the three R's into daily actions. Onsite factory recycling efforts include the handling of waste materials such as paper and cardboard, aluminum, plastic and scrap metal.

"We're keenly aware of our ecological responsibilities, and we always have been," says Alan Kahn, vice president of Marketing for Simplot. "Simplot considers proper treatment of the environment our social responsibility, not only meeting the demands of eco-friendly operators and consumers, but also because it is the ethical thing to do."

Reaching above and beyond Reduce, Reuse and Recycle, Simplot seeks to pass the practice of environmental stewardship down through generations by participating in events like UC Berkeley's Earth Week. "It's important for companies to provide support for grassroots environmentalist movements and also to work to do everything they can to be as sustainable as possible," said UC Berkeley Sustainability Co-Director Christina Oatfield, who accepted Simplot's additional donation of Guacamole Especial along with Green Brochures and Tip Cards for the Green Picnic held on Wednesday, April 23. "We really appreciate the donation of food for the picnic, which always attracts more participants. The picnic will be one of the most-attended Earth Week events."


Simplot's proactive and responsible conservation practices, which have been woven into the company's ventures since its founding more than 50 years ago, will continue enriching the world in which we live. For information on Simplot, call 800-572-7783 or visit www.simplotfoods.com.


About Simplot
One of the largest privately held food and agribusiness corporations, Simplot generates revenues exceeding $3 billion annually. The company's largest division, Simplot Food Group, provides high-quality french fries, potato products, fruits, vegetables and other value-added specialty products to the foodservice industry and to major restaurant chains. For 65 years, Simplot has provided operators with valuable culinary resources encompassing education, recipe applications, and culinary science.
Learn more about Simplot innovation at www.simplotfoods.com.