Snobar Invades Sin City: Alcohol Infused Ice-pops And Ice Cream Head To Las Vegas

Following a highly successful and celebrated launch in Arizona, SnoBar's alcohol infused ice-pops and ice creams are expanding to Las Vegas. Made with natural ingredients and premium alcohol, with a full cocktail in every serving, the alcohol infused desserts are guaranteed to stimulate and please even the most sophisticated palate. The unique cocktail options will be available in venues such as the Marquee, Tao, Wet Republic, Rehab, Aria, Bellagio, MGM Grand, Wynn, Encore, Caesar's Palace, Total Wine, BevMo, and at other select clubs, restaurants, pools, resorts, stores and bars in Las Vegas.

SnoBar's two types of ice-pops, Margarita and Cosmopolitan, replicate the distinct flavor and experience of the traditional cocktails. The Margarita ice-pop is made with premium tequila, lime and triple sec; the Cosmopolitan ice-pop is made with premium vodka, triple sec and cranberry. The superior-quality ice cream is currently available in the following flavors: Grasshopper, Pink Squirrel, Brandy Alexander and Brandy Alexander with Chocolate Chip with over 50 new flavors in development. With 8.22 - 14.67 alcohol by volume, each serving of SnoBar ice-pops and ice cream has the equivalent alcohol percentage of a full cocktail and with a frozen appeal.

"We've received an amazing response from our debut in Arizona and with pool season right around the corner, Las Vegas was a logical next step," said SnoBar Co-Creator and Senior Vice President Shannon Masjedi. "SnoBar's ice cream and ice-pops will be a 'must have' while sitting poolside or out on the world famous Strip with friends."


SnoBar's single serving and individually wrapped ice-pops and 1.75 liter ice cream will have retail prices comparable to that of a regular cocktail or bottle of premium alcohol. SnoBar is currently distributed in Arizona by Alliance Beverage and in Las Vegas by Wirtz Beverage and the brand has an aggressive nationwide roll-out plan for 2012.

SnoBar is planning citywide promotions throughout Las Vegas, including an official launch party and ongoing pool parties over the Summer.

SnoBar products are spirits and are to be consumed only by adults over 21 years of age. Please indulge responsibly.

For more information on SnoBar, visit http://www.SnoBarCocktails.com or like us on Facebook, follow us on Twitter and Tumblr and watch our videos on YouTube.