Sobieski Vodka, Poland's #1 Premium Vodka, Triumphs As Best-tasting Vodka In France, The Land Of Grey Goose

Blind Tasting by La Revue du Vin de France Proves Quality is in the Bottle, Not in Price

Sobieski Vodka, Poland's #1 premium vodka and the world's #7 bestselling international vodka, was ranked the number one vodka among 25 different brands in a blind tasting by La Revue du Vin de France, a top wine and spirits publication in France, in their September, 2007 issue. It was awarded 16.5 points out of 20 and deemed outstanding, outscoring French contenders like Grey Goose and Ciroc, Sweden's Absolut and Svedka, as well as Russia's Stolichnaya.

Martine Nou�t, the writer in La Revue du Vin de France commented in her article (translated from French) that Sobieski Vodka, "dominates the tasting." She described Sobieski Vodka as "balanced, delicate and elegant, it has a nose of slightly acidic fruitiness. On the palate, it is well structured. The fruit is still present, but so are the spicy and slightly acid notes from the rye. A superb vodka for lovers of grain and spice, perfectly suitable for all occasions." She further noted the proliferation of 5,000 vodka brands worldwide, and "many disappear as fast as they come." Ms. Nou�t concluded by observing that "there are still many genuine vodka brands out there, but often the good ones are lost in a sea of contrived products created by sophisticated marketeers. Pity!"

"We are extremely proud of the recognition that Sobieski Vodka received in the blind tasting by La Revue du Vin de France," said Chester Brandes, President and CEO of Imperial Brands, Inc., which is the sole importer of Sobieski Vodka and is a wholly-owned subsidiary of Belv�d�re S.A. "Ms. Nou�t echoes our 'Truth in Vodka' campaign, which calls on consumers to look at what's in their bottle of vodka -quality, authenticity, tradition -and reinforces our position that you do not have to pay exorbitant prices to get great quality vodka!"

About Sobieski Vodka
Sobieski Vodka, the #1 premium vodka in Poland and the world's #7 bestselling and fastest growing international spirits brand, makes no compromises on quality and exemplifies the height of Polish craftsmanship and authenticity. Building on a noble heritage, Sobieski Vodka is produced exclusively from the revered Dankowski rye at a distillery dating back to 1846. Its suggested retail price is $10.99 for a 750 ml bottle and $19.99 for a 1.75 liter bottle to dispel the notion that consumers have to spend a king's ransom to get a premium quality vodka. For more information, please visit www.vodkasobieski.com.

About Imperial Brands, Inc.
Imperial Brands, Inc. is an importer and marketer of distinctive spirits, including Sobieski Vodka, Poland's #1 premium vodka, as well as wines and specialty foods. Headquartered in Palm Beach Gardens, Fla., it is a U.S. subsidiary of Belv�d�re S.A., one of Europe's largest producers and distributors of white spirits and wines, which operates production and distribution units in Poland, France, Bulgaria, Lithuania and the United States. Belv�d�re S.A. purchased Marie Brizard & Roger International in July 2006. Imperial Brands, Inc. also owns Florida Distillers Co., which has three production facilities located in Florida and Kentucky. This provides a production capacity of 5 million (9-liter) cases of distilled spirits for the company and a base on which to coordinate their expansion across the U.S. Additionally, Imperial Brands, Inc.'s Gourmet and Specialty Division manufactures vinegars, cooking wines and other specialty items for the food industry. Imperial Brands, Inc.'s website may be visited at www.ibrandsinc.com.


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