Starchefs.com Inks E-commerce Deal With Manhattan Grocer Fairway

Gourmet shoppers from New York and beyond will soon only need to go online to visit Fairway Market, the legendary Manhattan fine-foods grocer, to get Fairwaybs top-quality fresh products and amazingly affordable prices.

By clicking to www.StarChefs.com, the Best Food Site on the Internet (U.S. News & World Report), shoppers will be able to buy Fairway products via the exclusive e-commerce agreement the two companies recently signed. Terms are not being disclosed.

The companies said Starchefs.com, which has a food-industry-leading 4.5 million impressions a month, will begin selling Fairway cheeses, specialty foods and hard-to-find produce beginning in October. The deal builds on Fairwaybs two existing stores on Manhattanbs West Side, and marks the first of an array of e-commerce offerings.

Itbs an tremendous opportunity for home cooks and professional chefs to buy some of the worldbs best fresh products on StarChefs.com at the same low prices theybd get if they went to Fairway, said StarChefs.com Chief Executive Officer Antoinette Bruno. Fairway is not the typical market. They buy whole harvests of an exclusive olive oil or an entire goat cheese production and then sell them at incredible value, Bruno said.
As part of the deal, Steven Jenkins, the world-renowned cheese expert and Fairway in-house expert, will contribute a personalized weekly cheese column on StarChefs.com. Jenkinsb new column will add to the Web sitebs more than 10,000 pages of content which includes chef bios, recipes, culinary and wine features and industry news. Webre trying to bring a Fairway near you via the Internet, Jenkins said. Having done my homework, and having been approached by a lot of people, we are convinced that Fairway and StarChefs are going to be the talk of the Internet. The people who visit StarChefs are Nartisanal intelligensiab -- the same people who visit Fairway. Webre very lucky to have found each other.

About the companies

StarChefs.com was created in 1995 and quickly became the leading online food destination. The New York-based site currently offers more than 10,000 pages of content, including celebrity chef recipes, food & wine features, food industry news and events, free e-mail and the most extensive culinary jobfinder service in the industry. It plans to relaunch auctions of wine and restaurant equipment later this year as part of an array of e-commerce offerings for food-industry professionals and home cooks.

Fairway Market has been New York Citybs most successful food shop since 1972. Fruits and vegetables are what established Fairway and remain its main strength. But in 1980 Fairway emerged as the citybs most important purveyor of cheese. Literally all of the worldbs most significant cheeses made their American debut at Fairway under the tutelage of Steven Jenkins, author of Cheese Primer. Fairway directly imports numerous highly significant foodstuffs that are available only at Fairway. So its customers, over 100,000 per week, know that when buy something at Fairway, they pay not just a fair price, but the lowest possible price.